Product Marketing Manager

Job not on LinkedIn

🕒 February 23

🇺🇸 United States – Remote

💵 $100k - $125k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎁 Product Marketing

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Sinch

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🔌 API

📡 Telecommunications

🤝 B2B

💰 $48.8M Post-IPO Debt - Sinch on 2024-09

API • Telecommunications • B2B

Sinch is a global communications platform (CPaaS) that provides APIs and applications for messaging, voice, email, verification, and conversational AI, along with network connectivity and telco services. It enables businesses to run marketing campaigns, send notifications and alerts, verify identities, and support customers across SMS, RCS, WhatsApp, email, and voice channels, backed by large-scale operator connections and infrastructure. Sinch serves enterprises and communication providers with scalable, secure messaging and voice infrastructure and developer-focused APIs and tools.

📋 Description

• Create high-quality product content: how-to guides, demos, videos, feature explainers, product blogs, and release notes. • Maintain and expand the Product Updates section of the website. • Partner with Growth to build conversion-focused landing pages, product resources, and keyword-aligned messaging. • Ensure all website and landing page content is clear, accurate, and aligned with the product narrative. • Build GTM briefs, messaging frameworks, and launch plans for all product releases. • Drive execution for PLG launches and feature rollouts (copy, assets, comms, internal alignment). • Support ecosystem partners with GTM materials and product messaging. • Define and refine ICPs for each product and segment. • Conduct competitive research and translate insights into messaging, differentiation, and content updates. • Build a simple, reliable "truth layer" for the marketing team that centralizes product facts, positioning, competitors, and customer insights. • Support pricing and packaging improvements with customer, competitive, and product insights. • QC all customer communications to ensure product clarity and consistency. • Create lightweight but effective sales enablement: battlecards, one-pagers, demo scripts, competitive comparisons. • Support regional ABM campaigns with ICP insights, hooks, angles, and narrative direction. • Work closely with Product for launch readiness and roadmap alignment. • Coordinate with Central PMM to maintain messaging consistency. • Partner with CRO and Growth teams to optimize product pages and trial-to-paid flows.

🎯 Requirements

• 3–5+ years in Product Marketing for a SaaS or PLG product. • Strong writing and content-creation skills — you enjoy making how-tos, videos, and product explainers. • You’re hands-on, scrappy, and fast — capable of owning both strategy and execution. • Experience with GTM planning, messaging frameworks, ICPs, and positioning. • Ability to distill complex product capabilities into simple, compelling value. • Comfortable working cross-functionally and driving clarity in ambiguous environments.

🏖️ Benefits

• STAY HEALTHY: We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants. • CARE FOR YOURSELF: Take advantage of our free virtual counselling resources through our global Employee Assistance Program. Your mental health is as important as your physical health. • SECURE YOUR FUTURE: Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants. • TAKE A BREAK: Enjoy a generous paid time off program. We value balance and understand that performance at work requires time to rest at home and/or rejuvenate on vacation. • PUT FAMILY FIRST: We know that families can be built in a variety of ways; therefore, we offer paid parental leave and family planning support. • WORK WHEREVER: Our flexible remote work offerings allow you to work wherever you are the most productive and successful. It is what you do, not where you work, that matters. • MAKE AN IMPACT: Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice.