Senior Director, Product Marketing

Job not on LinkedIn

🕒 February 11

🇺🇸 United States – Remote

💵 $220k - $290k / year

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Blueprint

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

Wellness • Healthcare Insurance • eCommerce

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

📋 Description

• Own Blueprint’s product positioning and messaging across all product lines • Lead go-to-market strategy for new product launches and major product iterations • Build messaging frameworks that translate scientific rigor into clear, compelling consumer narratives • Partner closely with Growth and E-Commerce to improve conversion, retention, and LTV through sharper product communication • Collaborate with Science and Legal teams to ensure accuracy and compliance across all product marketing claims • Develop and maintain a product marketing playbook: launch process, GTM channel best practices, testing, learnings, and iteration • Drive customer research, segmentation, and competitive analysis to inform positioning and R&D roadmap decisions. • Manage and grow a product marketing team over time (hire, develop, set standards) • Ensure all product storytelling reinforces Blueprint’s credibility, precision, and mission

🎯 Requirements

• 10+ years of experience in product marketing, brand marketing, or growth marketing • Proven experience owning and launching consumer products with measurable business impact • Strong storytelling skills (landing pages, product pages, campaigns, narrative docs) • Experience working cross-functionally with Product, Creative, Growth, and leadership teams • Strong analytical thinking and ability to tie messaging decisions to performance outcomes • Ability to operate in a fast-paced environment with high standards and minimal bureaucracy • Experience in a regulated industry (supplements, wellness, diagnostics, medical devices, pharma, biotech) • Experience in health, health tech, or pharma • Experience in DTC subscription or ecommerce businesses • Strong familiarity with scientific/clinical data and the ability to translate it into consumer-facing language • Experience building or scaling product marketing teams and launch processes

🏖️ Benefits

• **Salary Range: $220-290k**