Director, Paid Media

🔥 20 minutes ago

⛰️ Colorado – Remote

⛰️ Colorado – Remote

💵 $170k - $190k / year

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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EverCommerce

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

☁️ SaaS

🤝 B2B

📣 Marketing

💰 Private equity on 2019-08

SaaS • B2B • Marketing

EverCommerce is a provider of industry-tailored software that powers the service economy. It builds SaaS products to digitally transform daily operations for service professionals, including business management, electronic billing and mobile payments, omni-channel marketing, and customer engagement tools. EverCommerce focuses on verticalized solutions—not mass-market software—designed to modernize operations, marketing, and customer interactions for businesses that provide services.

📋 Description

• Own the paid media strategy across the EverPro product portfolio, translating company growth targets into channel-level plans, budgets, and forecasts. • Own the full funnel — from awareness and consideration through acquisition — and the connective tissue between brand demand, performance media, and conversion. • Be accountable for all performance driven through paid digital: new subscribers, efficient acquisition, and revenue growth across products. • Lead, coach, and scale the in-house team of eight media executors — setting clear goals, raising the bar on craft, and building a high-performance, experimentation-driven culture. • Orchestrate a hybrid in-house / agency model — owning agency relationships and the balance of work between the in-house team and external partners, holding agencies to the same standard of rigor and results. • Scale the operating model as we grow — structuring the team, defining where work is best done in-house versus by agency, and leaning further into agency capacity over time as investment expands. • Operate as an AI-native leader — embedding AI tools and capabilities across the team’s workstreams to multiply both individual and team productivity. • Pioneer applied use cases in creative production, audience and keyword research, bid and budget optimization, reporting, and analysis — and codify what works into repeatable team practice. • Own the paid budget and the efficiency of every dollar — CAC, ROAS / MER, payback period, and contribution to growth. • Lead measurement and experimentation — moving beyond last-click toward incrementality, holdouts, and a rigorous test-and-learn cadence. • Report performance to leadership with clear narrative, sharp insight, and a credible point of view on what to do next. • Partner across the business — with product, brand, lifecycle, analytics, and finance — to grow performance across EverPro’s various products and to keep paid media tightly aligned to product strategy and unit economics.

🎯 Requirements

• 10+ years in digital / performance marketing, with 3–5+ years leading and developing teams. • A proven track record scaling paid acquisition against meaningful budgets — growing programs, not just optimizing them. • Deep, hands-on and strategic expertise across paid search, paid social, and programmatic; demonstrated success launching and scaling emerging channels. • Strong analytical rigor — fluency with attribution, incrementality, LTV:CAC, payback, and marketing efficiency, and the judgment to act on it. • AI-native fluency — you already use AI tools to do better, faster work, and you can bring a team along with you. • A track record of building and leading high-performing in-house teams and of orchestrating agency partners to results — comfortable operating, and scaling, a hybrid in-house/agency model. • Excellent executive communication — able to translate complex performance data into a clear story and a confident recommendation.

🏖️ Benefits

• Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid • Continued investment in your professional development through Udemy • Robust health and wellness benefits, including an annual wellness stipend • 401k with up to a 4% match and immediate vesting • Flexible and generous (FTO) time-off • Employee Stock Purchase Program • Student Loan Repayment Program