Senior CRM & Lifecycle Automation Manager

🔥 26 minutes ago

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everydays GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

everydays GmbH is a wellness and health company that offers a range of premium dietary supplements and health products designed to enhance well-being. Their product lineup includes protein supplements, digestive aids, and e-books focused on health and nutrition. The company is dedicated to providing evidence-based solutions that integrate seamlessly into a user's lifestyle to promote holistic health and balance.

📋 Description

• Responsible for new CRM projects from ideation through to launch • Strategic conception of new CRM and lifecycle initiatives • Design of omnichannel customer journeys across the full customer lifecycle • Journey mapping for new products, campaigns and customer experiences • Development of messaging strategies for different audiences and lifecycle stages • Design and implementation of new lifecycle and automation flows • Build subscription and membership journeys • Develop personalized quiz- and recommendation-based journeys using zero- and first-party data • Design cross-sell, upsell, bundle and replenishment journeys • Develop win-back and reactivation concepts • Plan and execute omnichannel CRM campaigns across email, WhatsApp, print and other retention channels • Develop segmentation, trigger and personalization logic • Plan, run and analyze A/B tests • Analyze existing journeys and identify new growth levers • Prioritize new CRM projects based on expected business impact • Work closely with the Head of Retention and the CRM agency • Support short-term, strategically important CRM projects • Build the subscription lifecycle and develop CRM journeys for the future subscription model • Develop new lifecycle concepts for product launches • Use AI-supported optimization of CRM processes and content • Identify and develop new revenue levers to increase Customer Lifetime Value and retention

🎯 Requirements

• Several years of experience in CRM and lifecycle marketing • Several years of experience with Klaviyo • Experience building complex lifecycle and automation flows • Experience with the Shopify ecosystem • Experience in strategic design of customer journeys • Experience with journey mapping • Experience in segmentation and personalization • Experience designing and evaluating A/B tests • Fast execution speed • Independent and structured working style • Excellent German and English skills • Experience in supplements, health or nutrition is a plus • Experience with subscription or membership models is a plus • Experience in DTC e-commerce is a plus • Experience with WhatsApp, print or direct-mail marketing is a plus • Understanding of Customer Lifetime Value, retention and conversion optimization • Confident use of AI tools such as ChatGPT, Claude or comparable solutions • Freelancer available for at least 25 hours per week; high workload of approx. 30+ hours per week offered

🏖️ Benefits

• Long-term freelance engagement with high workload (approx. 30+ hrs/week) • 100% remote • High level of responsibility and significant scope for initiative • Direct collaboration with the Head of Retention • Fast decision-making processes • Exciting projects with significant business impact • Collaboration with an experienced CRM agency and an ambitious growth team