Senior Performance Marketing Manager – Meta Ads, Full-Funnel Growth

🔥 2 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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everydays GmbH

WebsiteLinkedInAll Job Openings

1 - 10 employees

Founded 2018

🏥 Healthcare

🍽️ Food & Beverage

🧘 Wellness

Healthcare • Food & Beverage • Wellness

everydays GmbH is a wellness and health company that offers a range of premium dietary supplements and health products designed to enhance well-being. Their product lineup includes protein supplements, digestive aids, and e-books focused on health and nutrition. The company is dedicated to providing evidence-based solutions that integrate seamlessly into a user's lifestyle to promote holistic health and balance.

📋 Description

• Independently manage paid social accounts, including budgets, campaign setup, ad sets, and creative launches • Scale campaigns as long as unit economics remain sustainable • Analyze the entire funnel, from ad and offer through landing page to conversion • Identify and prioritize the biggest bottlenecks • Develop test hypotheses and evaluate creative performance • Test different angles, formats, creators, and hooks in parallel • Provide data-driven learnings to the Creative Strategist and Copywriting team • Prioritize the testing backlog for bundles, pricing logic, value stack, message match, and landing page structure • Brief specialist teams, evaluate tests, and roll out winning variations • Make decisions based on new customers, CM3, aMER, MER, and CAC relative to customer lifetime value • Analyze performance according to the attribution model • Ensure accurate data capture and resolve anomalies with IT • Maintain naming conventions and account structure • Establish reporting and review routines for growth, budget, and learnings • Collaborate with Creative, Copy, Web, and IT teams

🎯 Requirements

• Several years of experience in Meta Ads media buying within a direct-to-consumer (D2C) environment • Proven ability to independently manage budgets and drive profitable account growth • Strong understanding of contribution margin, CAC/CLV, new customers, CM3, aMER, and MER • Understanding of full-funnel and cohort analysis • Experience with test-driven work and documenting learnings • Strong data analysis and attribution skills • Experience with attribution tools beyond Ads Manager • Understanding of the limitations of platform attribution and tracking setups, including Pixel, CAPI, and UTMs • Knowledge of common direct-response mechanisms, including hook–problem–solution, value stack, social proof, and scarcity • Ability to assess creative and offer performance • Understanding that creative diversity is essential for scalable accounts • Enjoy working with Creative, Copy, and Web teams • Experience using AI tools for reporting, anomaly detection, and creative analysis • Ideally, experience with supplement or health brands

🏖️ Benefits

• Remote-only role with clear processes and a high degree of autonomy • Full ownership of paid social accounts • Team support for creatives, copy, landing pages, and tracking • Short decision-making paths • Genuine ownership of budget allocation and testing • Regular performance reviews and learning sessions • Opportunity to build the performance marketing system of a growing health brand from the ground up and grow with it