Lead Marketing Manager – Focus on Performance Marketing

🔥 3 minutes ago

🇩🇪 Germany – Remote

⏰ Full Time

🟠 Senior

📈 Performance Marketing

👻 Ghost score 12%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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avenit AG

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2000

💼 Consulting

📣 Marketing

🤖 Artificial Intelligence

Consulting • Marketing • Artificial Intelligence

avenit AG is a German full-service digital agency based in Offenburg that helps mid-sized businesses design and build user-centered websites, software, and apps. They offer services across strategy, UX/UI design, programming, digital marketing, hosting, and training, and develop AI-powered tools (e. g. , ChatVusyon and Vusyon Enterprise) to automate processes and improve efficiency. Founded in 1995, the company positions itself as a partner for digital transformation and sustainable digital experiences for the Mittelstand.

📋 Description

• Position the digital agency in the market and develop value propositions tailored to target audiences • Support the market launch of new products and services • Collaborate with all departments and Sales to strategically support the customer journey • Develop and manage lead funnels • Optimize paid campaigns across Google Ads, Meta and LinkedIn based on defined KPIs • Further develop the tracking taxonomy and ensure accurate attribution • Build meaningful reports for management and the team • Plan and execute cross-channel campaigns across SEA, social media, newsletters, LinkedIn and events • Develop topics and content for websites, social media, newsletters and campaigns • Develop automated customer journeys and manage email campaigns in Brevo and Close CRM • Identify and implement new channels, tools and trends, particularly in the AI space • Plan, deliver and follow up on industry events, presentations and webinar series • Evaluate formats based on cost per lead and conversion rate • Provide subject-matter guidance, coaching, feedback and knowledge sharing to the Digital Marketing team • Support strategy, conceptualization, optimization and client-specific matters; operational execution remains with the team

🎯 Requirements

• Degree in Marketing, Communications, Business Administration or a comparable qualification • At least 6 years of professional experience in B2B marketing with mid-sized clients, ideally in an agency, SaaS or digital environment • Good understanding of working on client projects • Solid knowledge of performance marketing, marketing automation and web analytics • Experience in content development, campaign planning and campaign management • Experience in the functional leadership, coaching or mentoring of marketing colleagues • Confident use of common marketing, tracking and CRM tools, such as Google Ads, Meta Business Suite, Google Analytics, Brevo, Close CRM and Canva • Strong affinity for numbers and ability to independently interpret KPIs • Strong execution skills • Structured, independent and results-oriented way of working • Enthusiasm for AI-assisted ways of working, ideally with initial practical experience using AI tools or conducting AI-based analyses

🏖️ Benefits

• Remote work from home within Germany or work from the modern office in Offenburg • Licenses for Vusyon, Claude, ChatGPT, Copilot and other AI tools • Company pension scheme with a 20% employer contribution • Hansefit membership or a €50 monthly Spendit Card benefit • 30 days of annual leave, plus Christmas Eve and New Year’s Eve off • Additional vacation days based on length of service • Jobticket or JobRad • Quarterly all-hands events, summer party and Christmas party • Flat hierarchies, quick decision-making and an open team environment