
51 - 200 employees
Founded 2014
📣 Marketing
☁️ SaaS
🛒 Retail
💰 $4.9M Debt Financing - Factor Eleven on 2022-03
Marketing • SaaS • Retail
F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.
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51 - 200 employees
Founded 2014
📣 Marketing
☁️ SaaS
🛒 Retail
💰 $4.9M Debt Financing - Factor Eleven on 2022-03
Marketing • SaaS • Retail
F11 is a drive-to-store digital advertising platform and SaaS provider for brick-and-mortar retailers and brands. The company delivers tools to plan and run local digital campaigns, build rich-media ads with its AdCreator, automate creative distribution, and target audiences contextually to drive store visits. F11 offers managed services and real-time campaign performance reporting while emphasizing privacy compliance and retailer-focused optimization.
• Own the Ad Creator roadmap end to end and align it with the wider Delivery Engine and business goals • Drive creative automation from product feed through ad serving • Coordinate dependencies across Engineering, Data Intelligence, Ad Delivery, Product Design, Campaign Operations, Media Planning, Commercial, creative generation, and publishers • Define API contracts and product specifications for feed ingestion, creative generation, validation, and downstream delivery • Make roadmap, scope, sequencing, and trade-off decisions in a fast-moving MVP environment • Shadow Campaign Operations and Media Planners to identify workflow friction and improve throughput, reliability, and elimination of manual creative production • Own brand-compliance quality governance, including validation logic, pre-flight checks, template governance, and escalation paths • Shape A/B tests, analyze campaign and attribution outcomes, and apply learnings to creative decisioning and prioritization • Identify practical applications of AI for specification, analysis, and quality assurance • Mentor junior and mid-level product managers and improve product rituals in a matrixed environment
• 5+ years of product management experience, including at least 3 years in SaaS AdTech or MarTech • Understanding of campaign operational cadence, ad serving, and creative formats • Experience building creative automation as a software vendor and as an agency or brand operator managing production at scale • Experience operationalising generative AI in live ad pipelines with brand guardrails and quality validation • Understanding of retail-localized campaigns, store-level variation, regional creative needs, and physical retail cycles • Experience creating process and clarity in ambiguous ownership situations without hierarchical authority • Ability to ship within 60 days • Valid work permit for the role's location and eligibility to work there; Factor Eleven does not provide sponsorship for work permits or visas • Willingness to accept full-time employment rather than a B2B contract
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