Mid-Level Growth & Paid Media Analyst

🔥 1 minute ago

🇧🇷 Brazil – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Performance Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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GRAN

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤖 Artificial Intelligence

☁️ SaaS

💰 Series A on 2021-05

Artificial Intelligence • Data Analytics • SaaS

GRAN is a cutting-edge platform that streamlines the process of collecting and analyzing granular data from various sources, allowing businesses to make informed decisions based on real-time insights. The platform utilizes advanced analytics and machine learning techniques to transform raw data into actionable business intelligence, helping organizations optimize their operations and improve performance.

📋 Description

• Manage paid media campaigns across Google Ads, Meta Ads, Bing Ads, and TikTok Ads. • Own the full funnel, connecting acquisition, conversion, and revenue—from prospecting through course enrollment or subscription. • Monitor KPIs, identify bottlenecks, and recommend improvements to channels, campaigns, audiences, creative assets, offers, and landing pages. • Support Growth initiatives by investigating opportunities, prioritizing hypotheses, and running experiments. • Plan and execute tests involving creative assets, audiences, messaging, bids, landing pages, and user journeys. • Automate media operations with AI for monitoring, alerts, performance analysis, insight generation, data organization, and support with ad creation. • Identify AI applications that can increase the speed, quality, and scale of marketing operations, with human validation and careful attention to data quality. • Monitor public notices, calendars, seasonal trends, and commercial windows to inform campaigns. • Identify niches, audiences, products, and contexts with growth potential, and propose targeted activations. • Collaborate with Branding and Content teams on the development, adaptation, and direction of creative assets. • Document analyses, hypotheses, results, learnings, and recommendations to accelerate the team’s evolution.

🎯 Requirements

• Previous experience managing paid media, whether through an internship, agency, in-house team, or personal project. • Basic to intermediate knowledge of Google Ads and Meta Ads, including campaign structure, objectives, audiences, pixels, and tags. • Understanding of measurement and performance metrics, including CPL, CPA, conversion rate, CTR, CPC, ROAS, attribution, and report analysis. • Familiarity with Google Analytics 4 and spreadsheets such as Google Sheets or Excel for analysis and performance tracking. • Genuine interest in Growth, experimentation, automation, and the practical use of artificial intelligence in marketing. • Ability to analyze problems, organize priorities, and turn data into action. • Curious, organized, hands-on profile with a willingness to learn, test, and document.

🏖️ Benefits

• SulAmérica national health and dental insurance, fully paid by the company. • Wellhub (Gympass) or gym reimbursement. • Partnership with Sesc, providing access to cultural and leisure activities. • Starbem, Avus, and Auster apps offering health, wellness, and comprehensive support, including psychological, financial, and legal assistance. • Meal or food allowance paid through an iFood card. • Home office allowance paid through an iFood card. • Profit-sharing bonus according to applicable rules. • Extended maternity and paternity leave. • GranPix—project recognition program with awards. • Childcare allowance. • Full scholarship for undergraduate and graduate programs at Gran Faculdade. • Free Gran Concursos Unlimited subscription. • 70% discount on in-person graduate and undergraduate programs in Curitiba. • Gran Academy—corporate university for the development of GranLovers. • Study incentive policies that support continuous learning. • Onboarding kit and equipment provided by Gran. • Christmas allowance paid in December. • Gran Baby Kit—a gift to celebrate the birth of babies in the family. • M.O.M. – Mom’s Day Off: one additional day off per year, scheduled in agreement with the direct manager. • Gran School Kit—school supplies assistance. • Inclusion Allowance—exclusive to employees with disabilities. • Petlove—health insurance for family pets. • Birthday day off. • Life insurance. • 100% remote work. • 40-hour workweek.