Mid-level Media and Performance Analyst

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GRAN

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2012

🤖 Artificial Intelligence

☁️ SaaS

💰 Series A on 2021-05

Artificial Intelligence • Data Analytics • SaaS

GRAN is a cutting-edge platform that streamlines the process of collecting and analyzing granular data from various sources, allowing businesses to make informed decisions based on real-time insights. The platform utilizes advanced analytics and machine learning techniques to transform raw data into actionable business intelligence, helping organizations optimize their operations and improve performance.

📋 Description

• Create, manage and optimize paid media campaigns on Google Ads, Meta Ads, Bing Ads and TikTok Ads, ensuring correct targeting, setup and campaign structure • Manage campaigns from prospecting to conversion, focusing on performance and scalability • Monitor daily KPIs such as CPL (cost per lead), CR (conversion rate) and ROAS, identify bottlenecks and propose improvements • Plan and execute tests for creatives, audiences, bids and landing pages • Collaborate with the Branding team to develop and adapt creative assets aligned with media best practices

🎯 Requirements

• Minimum of 2 years' prior experience operating paid media • Advanced knowledge of Google Ads and Meta Ads, including campaign structure, audiences, pixels/tags and objectives • Strong measurement skills: CPL, CPA, CR, CTR, CPC, ROAS, attribution and report interpretation • Familiarity with Google Analytics (GA4) and Google Sheets/Excel for analysis • Organized, data-oriented profile with a willingness to learn and test • Plus: experience with Bing Ads and TikTok Ads • Plus: knowledge of tagging, Google Tag Manager (GTM) and UTM parameters • Plus: experience with A/B testing and experimentation methodologies • Work schedule: 40 hours per week, Monday to Friday

🏖️ Benefits

• SulAmérica health and dental plan with national coverage, 100% employer-paid • Wellhub (Gympass) or gym reimbursement • Partnership with Sesc • Access to Starbem, Avus and Auster apps offering psychological, financial and legal assistance • Meal voucher or food allowance loaded on an iFood card • Home office allowance on an iFood card • Profit-sharing (PLR) according to current policy • Enhanced maternity and paternity leave • GranPix: a project recognition program with awards • Childcare assistance • Full scholarship for undergraduate and postgraduate studies at Gran Faculdade • Free unlimited Gran Concursos subscription • Gran Academy corporate university • Study incentive policies • Onboarding kit and equipment provided by Gran • Christmas bonus voucher in December • Gran Baby kit • M.O.M - Mom's Off Moment: 1 additional day off per year • Gran School Kit - school supplies assistance • Inclusion assistance exclusive for persons with disabilities (PcD) • Petlove – pet health plan for family pets • Day off on your birthday • Life insurance