Product & Regional Marketing Manager

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Finom

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 2019

💳 Fintech

💸 Finance

🤝 B2B

Fintech • Finance • B2B

Finom is a fintech company offering comprehensive financial services for SMEs, freelancers, and companies. The platform provides tools for invoicing, expense management, and easy online account opening with added benefits like cashback and international IBAN accounts. Finom ensures data security through partnerships with banks like SolarisBank and Treezor, making it a fast and reliable service for business financial management.

📋 Description

• Drive regional marketing performance by tracking and analyzing marketing performance, identifying opportunities, and executing initiatives to improve brand and acquisition growth • Set up and execute local influencer, affiliate, and partnership marketing initiatives, including outreach, pipeline management, deal negotiation, script writing, event participation, and partner network development • Collaborate with Paid Media, Web, Creative, and Localization teams to develop, approve, and transcreate local marketing assets • Plan and execute product launches and updates, including international launches beyond Northern Europe when assigned • Develop market and product insights on customer needs, competitive dynamics, and local market conditions across Northern Europe • Partner with Product, Analytics, Creative, Paid Media, PR, CRM, and other teams to coordinate initiatives • Advocate for the needs and opportunities of Northern European markets in product and marketing discussions

🎯 Requirements

• 5+ years of experience in product marketing, growth marketing, and/or brand marketing, ideally in fintech, SaaS, or B2B environments • Hands-on experience building and scaling influencer, affiliate, and partnership marketing programs • Experience sourcing opportunities, negotiating deals, and managing a partner pipeline end to end • Experience collaborating with Paid Media and performance marketing teams on local creatives and tests • Ability to develop clear positioning, compelling messaging, and locally resonant marketing concepts • Excellent project management and stakeholder coordination skills across complex, matrixed initiatives • Action-oriented, flexible, and hands-on approach with ability to navigate ambiguity • Strong familiarity with Northern European markets, particularly Germany, and understanding of SME customer needs • Experience leading product go-to-market initiatives and driving product adoption across markets • Comfort working with performance data and turning insights into growth initiatives • Fluency in English required • Native-level German required • Dutch is a plus • Comfortable leveraging AI tools for productivity, research, content creation, and campaign execution

🏖️ Benefits

• Flexibility to travel and work remotely or in a hybrid model across Europe • Stock Options Program available to every team member • Continuous personal and professional development opportunities • Corporate support and care focused on employee well-being and success • Work & Swim Program: one month in a corporate apartment in Cyprus • Modern, friendly, and eco-conscious corporate culture