Experiential Marketing Manager

🔥 9 minutes ago

🏄 California, Florida, +1 more states – Remote

🏄 California – Remote 🐊 Florida – Remote ☕ Washington – Remote

💵 $97.7k - $130.3k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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First American

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1889

🏠 Real Estate

💸 Finance

🏢 Enterprise

Real Estate • Finance • Enterprise

First American is a historical company that has been operating since 1889, evolving into a $9 billion organization with over 20,000 employees and more than 700 offices worldwide. The company provides a range of products and services that assist homebuyers, sellers, businesses, and investors in the real estate market. With a strong focus on employee engagement and culture, First American emphasizes innovation, technology, and community involvement, driving transformation within the real estate industry.

📋 Description

• Plan, develop, and execute integrated experiential marketing programs that support First American's corporate brand and business divisions, including customer events, trade shows, sponsorships, executive meetings, incentive programs, and brand activations. • Own end-to-end event planning and execution, ensuring exceptional attendee experiences while delivering measurable business outcomes. • Source, negotiate, and manage relationships with venues, production partners, agencies, and event vendors to maximize quality, service, and cost efficiencies. • Develop and manage event budgets, forecasts, and financial reconciliation while identifying opportunities for cost savings and operational efficiencies. • Partner closely with Marketing, Sales, Communications, Product, and business leaders to develop experiential strategies that support organizational objectives and pipeline growth. • Manage event timelines, project plans, and cross-functional workback schedules to ensure flawless execution across multiple simultaneous initiatives. • Measure, analyze, and report event performance using key metrics including attendee engagement, lead generation, pipeline contribution, satisfaction scores, and ROI. • Identify opportunities to introduce new event technologies, creative concepts, and innovative attendee engagement strategies that elevate the First American brand. • Ensure brand consistency across all experiential touchpoints while maintaining a premium customer experience. • Support continuous improvement by documenting best practices, optimizing processes, and developing scalable event planning standards.

🎯 Requirements

• 3–5 years of experience in experiential marketing, event marketing, corporate events, or integrated marketing • Bachelor's Degree or higher, preferably in Marketing, Communications, Hospitality, Business, or related field • Demonstrated experience managing multiple complex events simultaneously from concept through execution • Proven experience sourcing and negotiating with venues, agencies, production companies, and vendors • Strong experience managing budgets, financial forecasting, contract review, and event reconciliation • Dedicated experience owning business outcomes for Marketing and demonstrated success in driving initiatives that achieve measurable results • Excellent project management, organizational, and communication skills • Strong collaboration skills with the ability to influence cross-functional stakeholders • Adaptability and comfort working within a fast-paced environment with changing priorities • Creativity, innovation, and a passion for creating memorable customer experiences • Experience utilizing event management platforms, project management software, and Microsoft Office Suite

🏖️ Benefits

• medical • dental • vision • 401k • PTO/paid sick leave • employee stock purchase plan