Director, Small Market Growth

🕒 May 1

🌵 Arizona, California, +20 more states – Remote

🌵 Arizona – Remote 🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🐊 Florida – Remote 🌽 Illinois – Remote 🌪️ Kansas – Remote 🌾 Nebraska – Remote 🗻 New Hampshire – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote 🚗 Michigan – Remote 🔔 Pennsylvania – Remote ⚓ Rhode Island – Remote 🌴 South Carolina – Remote 🎸 Tennessee – Remote 🤠 Texas – Remote ⚔️ Virginia – Remote 🧀 Wisconsin – Remote

⏰ Full Time

🔴 Lead

📈 Growth Marketing

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Foley

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1992

☁️ SaaS

👥 HR Tech

🚗 Transport

SaaS • HR Tech • Transport

Foley is a SaaS company that provides an all-in-one hiring, screening, and DOT compliance platform for transportation and fleet operators. Its platform streamlines hiring and onboarding, background checks, drug & alcohol testing, FMCSA Clearinghouse administration, MVR monitoring, and audit risk monitoring to help companies stay compliant, reduce risk, and manage driver and safety data. Foley serves carriers of all sizes and adjacent industries such as retail, utilities, and healthcare with tools to digitize records, monitor safety, and simplify regulatory requirements.

📋 Description

• Own the end-to-end growth motion for the SMB segment, from acquisition through conversion and activation • Build and execute high-velocity performance marketing strategies across paid search, paid social, SEO/GEO, email, and lifecycle channels • Operate a full-funnel growth engine, spanning top-of-funnel demand through mid-funnel nurture and conversion optimization • Continuously test, iterate, and scale campaigns with a focus on CAC efficiency, LTV, and revenue impact • Build and scale a performance creative engine that produces and tests high volumes of content across channels • Develop systems to categorize, test, and optimize messaging, hooks, and creative formats • Partner across teams or external resources to establish a repeatable content supply chain that supports rapid experimentation • Expand into new channels and formats based on performance signals • Design and deploy AI-driven workflows across acquisition channels, including SEO/GEO, email, and content generation • Build automated systems for campaign execution, audience targeting, and performance optimization • Leverage agentic workflows and integrations to increase speed, scale, and output quality across marketing efforts • Apply strong judgment to ensure AI drives performance outcomes, not just efficiency gains • Drive a product-led, self-serve growth motion that converts traffic into paying customers • Optimize conversion paths, onboarding flows, and lifecycle programs to improve activation and revenue • Partner with Sales to ensure alignment between self-serve and assisted conversion paths • Identify and close gaps across the funnel to maximize conversion and revenue yield • Own core growth metrics across the funnel, including CAC, LTV, conversion rates, and channel ROI • Analyze campaign and channel performance to inform budget allocation and scaling decisions • Build a culture of experimentation, using data and rapid testing to continuously improve performance

🎯 Requirements

• Strong background in high-velocity SMB, B2C, or PLG growth environments • Deep performance marketing expertise across paid search, paid social, and SEO/GEO • Hands-on operator who actively manages campaigns, builds systems, and executes directly • Proven experience owning full-funnel growth, not just top-of-funnel demand generation • Experience building or leveraging AI systems beyond basic LLM usage, including workflows, automation, or agent-based systems • Highly analytical, with a strong grasp of CAC, LTV, ROAS, and conversion metrics • Experience in product-led growth or self-serve SaaS models • Experience in FinTech, compliance, or regulated SaaS environments is a plus

🏖️ Benefits

• medical, dental, and vision coverage • a 401(k) with company match • paid time off and holidays • wellness programs • an employee assistance program