SEM Campaign Manager

🕒 June 2

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Forbes Advisor

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 1917

📱 Media

💸 Finance

Media • Finance

Forbes Advisor is an online consumer finance and product advice platform operated by Forbes Media. It provides independent news, reviews, comparisons, guides and calculators across personal finance topics — including credit cards, banking, mortgages, loans, insurance, investing, taxes and cryptocurrency — to help consumers make informed financial decisions. The site monetizes through advertising, sponsored placements and affiliate partnerships while maintaining an editorial team that produces analysis, rankings and how-to content.

📋 Description

• Work within our in-house PPC team to plan, implement, and optimize paid search campaigns across platforms including Google Ads, Bing Ads, and others. • Take ownership of channel performance, achieving targets and explaining any variance to leadership and stakeholders in management commentary or other forums as required. • Develop and execute best-practice PPC strategies to meet business goals, including keyword and audience opportunities, campaign structuring, targeting, and display network strategies. • Define both short-term and long-term strategies and execute them, providing recommendations for campaign optimization and audience growth. • Provide guidance and support to team members in determining the optimal tactics and approaches to deliver commercial priorities. • Build and manage a testing roadmap for your categories, ensuring successful experiments are scaled quickly and communicated to the wider team. • Leverage data-driven insights to identify opportunities, make informed recommendations, and optimize campaign performance. • Generate innovative ideas to challenge and reshape existing best practices. • Stay up to date with search engine updates and PPC industry trends. • Build strong collaborative relationships with teams across Business Development, Product, Data, Engineering, Compliance, and Finance to drive growth and improve owned categories. • Communicate effectively with multiple stakeholders to align on objectives and ensure the successful delivery of performance goals.

🎯 Requirements

• Proven 3+ years’ experience in PPC/SEM, working on Google Ads and Microsoft Ads. • In-depth knowledge of Google Ads and Bing Ads, including smart bidding strategies. • Experience managing large-scale PPC accounts. • Strong analytical skills and proficiency in data analysis tools. • Experience with website analysis using analytics platforms, including Google Analytics and internal reporting tools. • Experience using external competitive research tools such as SEMrush, Adthena, or similar. • Highly motivated with a proven track record of exceeding expectations. • Enthusiastic about search marketing, with a desire to develop PPC and people management skills while growing professionally. • Enjoys working in a collaborative team environment and supporting the business in achieving goals. • Proficient in Excel. • Bachelor’s Degree is required.

🏖️ Benefits

• Equal employment opportunities • Prohibits discrimination and harassment of any type