
51 - 200 employees
Founded 2020
đ Beauty
đď¸ eCommerce
đĽ B2C
đ° Non Equity Assistance - FORMEL Skin on 2022-06
Beauty ⢠eCommerce ⢠B2C
FORMEL SKIN is a tele-dermatology and personalized skincare company that offers doctor-prescribed, evidence-backed topical treatments and subscription skincare kits tailored to individual skin concerns such as acne, rosacea, melasma and signs of aging. Customers complete an online skin analysis (photo-based), receive a diagnosis and a customized 2-month treatment plan from licensed dermatologists, and get their tailored product set shipped to their home with ongoing medical oversight via chat and monthly check-ins. The service combines online consultation, eCommerce delivery, and clinically focused skincare with satisfaction guarantees.
đ Yesterday
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51 - 200 employees
Founded 2020
đ Beauty
đď¸ eCommerce
đĽ B2C
đ° Non Equity Assistance - FORMEL Skin on 2022-06
Beauty ⢠eCommerce ⢠B2C
FORMEL SKIN is a tele-dermatology and personalized skincare company that offers doctor-prescribed, evidence-backed topical treatments and subscription skincare kits tailored to individual skin concerns such as acne, rosacea, melasma and signs of aging. Customers complete an online skin analysis (photo-based), receive a diagnosis and a customized 2-month treatment plan from licensed dermatologists, and get their tailored product set shipped to their home with ongoing medical oversight via chat and monthly check-ins. The service combines online consultation, eCommerce delivery, and clinically focused skincare with satisfaction guarantees.
⢠Lead CRO initiatives across the entire funnel: landing pages, onboarding flow, basket, and checkout ⢠Define hypotheses, design and run A/B tests, and systematically improve conversion rates ⢠Collaborate with Product, Growth, Design, and Engineering to execute changes quickly and effectively ⢠Develop and maintain a structured experimentation framework, ensuring statistical rigor and actionable insights ⢠Analyze performance data to identify friction points, drop-offs, and opportunities for optimization ⢠Bring a strong UX perspective: create smooth, trustworthy, and engaging experiences that convert ⢠Act as a CRO expert within the company: upskill teams, share knowledge, and push for a culture of testing and learning
⢠5+ years experience in Conversion Rate Optimization, ideally in ecommerce, cosmetics/beauty, or health tech ⢠Proven track record in landing page optimization, funnel design, and basket/checkout improvements ⢠Hands-on experience with Shopify or similar commerce platforms ⢠Strong understanding of UX, user psychology, and customer behavior ⢠Skilled in A/B testing tools, analytics platforms, and experimentation frameworks ⢠High agency, self-starter mentality: you take ownership, move fast, and drive results ⢠Excellent communicator with experience working in cross-functional teams ⢠Fluent in English; German is a plus
⢠28 days vacation ⢠NAVIT or Urban Sports Club membership ⢠Employee discounts on our products ⢠Professional development budget ⢠Flexible working hours ⢠Remote work allowance ⢠Regular company events ⢠Team event budget ⢠Bonuses for employee referrals
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