Product Marketing Manager

🕒 May 19

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Foundation AI

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2019

🤖 Artificial Intelligence

💳 Fintech

💰 Seed Round on 2019-04

Artificial Intelligence • Legal • Fintech

Foundation AI is an innovative technology company that specializes in automating the processing of inbound documents for the litigation and claims industry. Utilizing advanced artificial intelligence, Foundation AI streamlines the classification, indexing, and routing of documents, significantly enhancing operational efficiency for law firms and claims departments. By doing so, it enables organizations to reduce processing times and costs, allowing teams to focus on higher value work and improve overall productivity.

📋 Description

• Own end-to-end go-to-market planning for new product features and releases, including positioning, messaging, launch timelines, and cross-functional coordination. • Partner with product management to deeply understand the roadmap and translate technical capabilities into customer-facing value propositions. • Develop launch assets including press releases, one-pagers, landing page copy, email announcements, and social content. • Coordinate launch readiness across sales, customer success, and marketing to ensure consistent, timely delivery. • Build and maintain competitive battlecards, win/loss analysis, and market landscape research focused on the legal technology and plaintiff attorney space. • Monitor competitor messaging, product updates, and market trends; synthesize findings into actionable insights for product and sales teams. • Define and own Foundation AI's positioning and messaging framework, ensuring differentiation is clear and consistently applied across all channels. • Conduct customer and prospect interviews to inform messaging, identify pain points, and surface unmet needs. • Develop and maintain a library of sales collateral, including pitch decks, case studies, objection handling guides, demo scripts, and ROI tools. • Partner with sales and sales operations to identify gaps in the buyer journey and create targeted content to accelerate pipeline progression. • Train sales team members on messaging, product positioning, and competitive differentiation. • Collaborate with the Marketing Project Manager, marketing team and content partners to ensure product messaging is accurately represented across email, social, website, and event channels. • Contribute to integrated marketing campaigns tied to product milestones, industry events, and key sales initiatives.

🎯 Requirements

• 4+ years of experience in product marketing, with demonstrated ownership of launches, positioning, or competitive programs. • Experience in B2B SaaS, professional services, or technology-driven products. • Strong writing and communication skills — ability to craft clear, compelling narratives for technical and non-technical audiences. • Proven ability to work cross-functionally with product, sales, and marketing stakeholders. • Comfortable operating independently in a fast-paced, remote environment with priorities. • Preferred Experience in legal technology, AI, plaintiff attorney workflows, litigation finance, or legal operations. • Familiarity with the plaintiff attorney market, including personal injury, mass tort, or class action practice areas. • Experience supporting go-to-market in a startup or early-stage environment. • Background in working with sales-led or product-led growth motions in a B2B context.

🏖️ Benefits

• Equal opportunity and affirmative action principles • Creating an inclusive and diverse workplace