Growth Strategist

Job not on LinkedIn

🔥 1 minute ago

🇮🇳 India – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

📈 Growth Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

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Fresh Prints

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2013

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Fresh Prints is a company specializing in custom collegiate merchandise. They offer a wide range of apparel including hoodies, shirts, sweaters, and sweatpants, catering primarily to college students and organizations such as fraternities and sororities. Customers can customize their garments using Fresh Prints' design tool and upload their own inspirations for a personalized touch. The company operates online and is based out of New York City. They are actively engaged with their community through social media and an interactive blog, and they provide opportunities for students to become campus managers, enhancing their presence in the collegiate community.

📋 Description

• Develop a deep understanding of customers, their buying behavior, motivations, needs, and decision-making journeys • Identify opportunities to improve engagement, conversion, repeat purchases, retention, and customer value • Build customer segments based on behavior, lifecycle stage, value, and growth potential • Develop customer journeys spanning content, communication, offers, personalization, and outreach • Own strategy, messaging, and execution across email, SMS, automated journeys, and promotional programs • Build onboarding, first-purchase, post-purchase, repeat-purchase, reactivation, and win-back experiences • Develop personalized approaches for high-value customers, including targeted campaigns, gifting, exclusive programs, and coordinated outreach • Create compelling customer content, including subject lines, SMS messages, promotional concepts, and personalized pitches • Collaborate with Brand, Creative, Sales, Data, Tech, and Operations • Measure and improve engagement, conversion, retention, repeat purchase behavior, revenue, and customer value • Run experiments involving messaging, offers, timing, audience selection, and customer experiences • Use marketing technology, customer data, automation platforms, and AI tools to build and improve programs • Maintain segmentation accuracy, deliverability, list health, testing, and quality control • Build scalable processes, playbooks, and systems • Influence cross-functional customer engagement and drive initiatives without formal authority

🎯 Requirements

• 3+ years of experience in growth marketing, lifecycle marketing, CRM, retention, customer growth, or a related role • Demonstrated experience owning marketing initiatives end-to-end, from identifying opportunities and developing strategy to execution and performance analysis • Strong marketing instincts and writing ability, with experience creating messaging, campaigns, or customer experiences that drive measurable action • Experience working with customer segmentation, behavioral data, and lifecycle journeys • Strong analytical skills and comfort using data to understand customer behavior, evaluate performance, and make decisions • Experience improving conversion, customer engagement, repeat purchases, retention, or revenue through marketing initiatives • Ability to work cross-functionally and independently drive projects from concept to completion • Experience with SMS, account-based marketing, loyalty programs, or high-value customer engagement is a plus • Experience in B2C, DTC, e-commerce, or businesses with repeat-purchase behavior is strongly preferred

🏖️ Benefits

• Work From Home / Remote • Competitive annual salary • Learning opportunities • Working in a great culture • 2-month paid Sabbatical to eligible employees