Commercial Go-To-Market GTM Sales Representative

🔥 31 minutes ago

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Logo of GAF

GAF

1001 - 5000 employees

Founded 1886

Manufacturing

GAF is North America's largest roofing manufacturer, known for producing high-quality and innovative roofing materials. The company offers a wide range of roofing solutions including asphalt shingles, solar roofing, TPO roofing systems, and low-slope asphalt solutions. GAF is committed to sustainability and provides various resources to support homeowners, contractors, architects, and building managers in designing and maintaining durable, attractive roofs. With a focus on durability, energy efficiency, and aesthetic appeal, GAF's products like the Timberline HDZ shingles have become highly popular. The company also offers contractor certification programs and warranties to ensure the best service and product performance.

📋 Description

• The Commercial GTM Sales Representative acts as the high-velocity orchestration engine for the closing half of the commercial roofing sales cycle. • Operating at a geographical Area Manager level, this role functions as a strategic, data-driven partner to the field, turning qualified intelligence into coordinated action. • As the primary driver for late-stage success, you will oversee the complex flow of inbound project demands and steer field representatives toward high-priority targets. • By orchestrating bid meetings and performing rigorous win/loss analytics, you provide the vital market intelligence needed to accelerate regional revenue and identify key growth opportunities in emerging strategy markets. • Formally take ownership of projects and qualified leads once they are logged in Salesforce by the GTM Sales Analyst, initiating a tight, collaborative strategy with field reps. • Actively monitor the area funnel to identify "stuck" projects. Work directly with field reps to provide the necessary technical data, submittals, or incentives to nudge the contractor or owner to a "yes." • Turn top-funnel data into precise field execution, maintaining a rigorous follow-up cadence so multi-month construction timelines are never missed. • Facilitate, track, and manage the execution of Buying Agreements, ensuring they align with regional pricing boundaries and margin targets. • Conduct thorough "autopsies" on pipeline outcomes to pinpoint why we won or lost (e.g., price, spec break, contractor preference) and translate findings into actionable data.

🎯 Requirements

• Bachelor's Degree • Minimum 2+ years in a Sales, Sales Success, Revenue Operations, or high-level Project Management role, specifically within commercial construction, roofing, or industrial manufacturing. • Ability to travel: 5-10% • Strong computer skills including Google Business Suite. • Exceptional ability to thrive in a chaotic, fast-paced environment, masterfully juggling competing priorities, tight client requests, and multi-year project deadlines. • Power-user capabilities in Salesforce: ability to build regional dashboards, track sales velocity, and spot bottlenecks in data. • Strong understanding of the commercial bidding, estimating, and submittal lifecycle, along with financial comfort around quoting and buying agreement frameworks. • Exceptional communication and organizational skills with a proven ability to push, coach, and align independent field reps and Area Managers to hit deal milestones.

🏖️ Benefits

• We offer a wide range of health insurance options that include medical, dental, and vision for you and your family. • Our Family-Building benefits support the many different journeys to fertility and parenthood. • Our robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions. • Other exciting programs and perks are available to help employees achieve work-life balance, including (but not limited to) a wellness program, free financial coaching, a referral program, and product rebates when purchased for an employee’s primary residence. • Professional growth and development are very important to us! We offer internal training programs and courses, as well as a generous tuition reimbursement program. • We're committed to fostering a culture that reflects our values to connect, empower, evolve, and inspire. We offer many opportunities for employees to connect with one another, including through our Employee Resource Groups who focus on education and allyship for all of our employees.

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