International Imaging Marketing Manager

🔥 14 hours ago

🌐 Germany, United Kingdom, +4 more countries – Remote

🇩🇪 Germany – Remote 🇬🇧 United Kingdom – Remote 🇳🇱 Netherlands – Remote 🇦🇪 United Arab Emirates (UAE) – Remote 🇵🇹 Portugal – Remote 🇮🇹 Italy – Remote

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

👻 Ghost score 10%

What it means: how likely this posting is sitting open without active hiring.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.How we score it: age, reposts, open roles vs team size, how fast jobs close, and whether pay is listed.Fine print: an estimate from public data, not a judgment of the company. Real jobs can score high, so treat it as a hint, not a fact.

Apply Now

Find Similar Remote Jobs

Set Up Email Alert For New Jobs

📊 Check your resume score for this job

Improve your chances of getting an interview by checking your resume score before you apply.

Upload Resume

GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

🏥 Healthcare

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• Own the International MI marketing strategy and plan, setting priorities, choices, and marketing allocation across markets and zones. • Advise the International MI GM on growth priorities, portfolio choices, and commercial trade-offs. • Link product marketing priorities, zone growth plans, market requirements, and business outcomes. • Translate product priorities into an executable marketing strategy for zones. • Use market analytics and historical performance to guide marketing investment. • Set portfolio value proposition and messaging strategy across International markets. • Develop messaging guidance, launch priorities, and go-to-market toolkits. • Drive customer segmentation and translate clinical and technical product depth into buyer-focused messaging. • Shape strategies for priority care pathways, academic institutions, and cross-portfolio growth opportunities. • Equip commercial teams with collaterals and marketing communications. • Own International NPI go-to-market strategy, including launch positioning, campaigns, and market sequencing. • Convert NPI strategy into zone-ready toolkits, campaigns, and launch collateral. • Monitor post-launch activation and market uptake, adjusting promotional strategy as needed. • Set International participation strategy for congresses, trade shows, webinars, and customer programs. • Develop integrated digital, KOL, and social campaign strategies. • Track campaign and funnel performance and reallocate investment across zones and programs. • Provide market, customer, and competitive insight to influence roadmap and portfolio decisions. • Represent International priorities in WWPP and LTS planning processes. • Recommend growth opportunities, competitive risks, and prioritizations to the GM and CMSO. • Drive commercial training and enablement strategy and identify new enablement methods through tools, resources, and AI integration.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, Engineering, or equivalent; MBA or advanced degree a plus. • 10+ years of progressive experience in marketing, product marketing, or commercial leadership roles. • Track record of shaping strategy and driving execution. • Demonstrated success building marketing strategies, value propositions, and go-to-market plans that drove product or portfolio growth. • Experience leading NPI launch strategy, campaigns, and demand generation programs in a matrixed, cross-functional, multi-country environment. • Strong analytical and business acumen, including market sizing, forecasting, and competitive/win-loss analysis. • Ability to turn data into a point of view. • Proven ability to influence senior stakeholders and operate credibly before general managers and executive leadership without formal authority. • Significant experience across international or multi-region markets, cultures, time zones, and levels of market maturity. • Excellent oral and written communication skills. • Prior experience in Imaging or broader medical imaging/diagnostics is a plus.

🏖️ Benefits

• Relocation Assistance Provided: No