Regional Manager, Field Marketing – US Molecular Imaging – Cardiology

🕒 April 24

🌽 Illinois, Ohio – Remote

🌽 Illinois – Remote 🏈 Ohio – Remote

💵 $132k - $204k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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GE HealthCare

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1892

💊 Pharmaceuticals

Healthcare • Medical Technology • Pharmaceuticals

GE HealthCare is a leader in precision care, dedicated to providing innovative technologies and integrated solutions that enhance healthcare services. As a stand-alone company, it focuses on imaging, ultrasound, and healthcare IT, empowering clinicians and improving patient outcomes through advanced medical technologies and personalized care solutions. With a significant investment in research and development, GE HealthCare aims to transform healthcare by making hospitals more efficient and therapies more precise.

📋 Description

• The Regional Field Marketing Manager will localize and activate brand strategy. • Enable regional sales teams and execute educational and demand-generation programs across their assigned region. • Serve as a bridge between national marketing and field execution, ensuring commercial excellence. • Translate national marketing and brand strategies into executable regional/local plans. • Collaborate with regional sales directors and CPAMs to co-develop regional and localized marketing. • Identify, develop, and maintain a deep understanding of the Cardiology Network in territory. • Execute and manage regional demand and clinical education marketing programs. • Support referrer site activations by delivering field materials and resources for cardiology offices. • Plan and lead execution of regional/local demand generation initiatives. • Partner with sales leadership to develop territory specific go to market plans.

🎯 Requirements

• Bachelor’s degree in science, Social Sciences, Marketing, Business, or a related field; MBA or advance degree preferred. • 10+ years of pharmaceutical marketing experience, including product launch and brand management. • Experience launching complex pharmaceutical diagnostics or MedTech, or capital/clinical programs in provider settings. • Proven leadership experience in managing teams and cross-functional collaboration. • Strong strategic thinking, financial acumen, and excellent communication skills. • Ability to manage complex projects with multiple stakeholders in a fast-paced environment. • Demonstrated ability to work in matrixed organizations with success increasing levels of responsibility. • Willingness to travel 50% of the time in field and with customers and running regional/local events. • Candidate must currently reside in the Chicago or Cleveland area for consideration.

🏖️ Benefits

• Medical • Dental • Vision • Paid time off • 401(k) plan with employee and company contribution opportunities • Life insurance • Disability insurance • Accident insurance • Tuition reimbursement