Marketing Automation Specialist

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GE Vernova

WebsiteLinkedInAll Job Openings

10,000+ employees

⚡ Energy

🚀 Aerospace

🤖 Artificial Intelligence

Energy • Aerospace • Artificial Intelligence

GE Vernova is a leader in the energy sector with over 130 years of experience, dedicated to electrifying the world while decarbonizing it. The company offers a broad portfolio of energy solutions including gas, hydro, nuclear, and wind power technologies, aimed at providing reliable, affordable, and sustainable energy. With a strong focus on innovation, GE Vernova plays a significant role in reducing the carbon footprint of global power systems and supports the transition to net-zero emissions by 2030.

📋 Description

• Serve as the primary administrator for our marketing automation platform and customer contact database, with +200k contacts touched annually • Collaborate on strategy to support multiple business segments within one Marketo instance, establishing best practices for workspace organization and management • Execute routine database maintenance to ensure data accuracy, including cleansing, removing and refreshing contacts to maintain overall system health • Build targeted segments and lists to support marketing campaigns and customer outreach initiatives • Align marketing automation technologies to maintain a strong governance in the current environment and/or future environments across GE Vernova • Monitor data flow between Marketo and the global CRM instance, helping to troubleshoot lead routing and scoring issues across span multiple sales territories • Support adherence to global data privacy regulations (GDPR, CCPA, etc.) by implementing consent management workflows and subscription preferences • Leverage AI and Lean methodologies to continually simplify and refine marketing automation processes to be more efficient and effective • Partner with global IT, Sales Operations, and regional Marketing teams to ensure alignment on lead handoff processes, SLA tracking, and overall funnel transparency

🎯 Requirements

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent practical experience) • 3-5 years of experience in marketing operations or a similar role focused on database management • Solid understanding of marketing automation programs and working knowledge of the Marketo CRM system, including an understanding on how data flows between marketing and sales platforms • Foundational knowledge of global data privacy regulations (GDPR, CASL, CCPA, etc.) and experience managing consent/subscription preferences • Must be highly organized and self-motivated with the ability to manage competing priorities effectively and adapt to changing project needs • English language fluency and ability to work primarily in US EST time zone to facilitate collaboration with our global teams

🏖️ Benefits

• medical, dental, vision, and prescription drug coverage • access to Health Coach from GE Vernova, a 24/7 nurse-based resource • access to the Employee Assistance Program, providing 24/7 confidential assessment, counseling and referral services • Retirement benefits include the GE Vernova Retirement Savings Plan, a tax-advantaged 401(k) savings opportunity with company matching contributions and company retirement contributions • access to Fidelity resources and financial planning consultants • tuition assistance • adoption assistance • paid parental leave • disability benefits • life insurance • 12 paid holidays • permissive time off