Product Analyst – Lead Generation Suite

🔥 0 minutes ago

🇮🇳 India – Remote

⏰ Full Time

🟠 Senior

🔍 Product Analyst

👻 Ghost score 13%

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Logo of HighLevel

HighLevel

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Analyze product usage and customer behavior across Funnels, Websites, Forms, Surveys, Domains, SEO, Listings, and other LeadGen products • Define, monitor, and analyze activation, adoption, engagement, retention, conversion, and monetization metrics • Build and maintain dashboards and reports for Product Managers and leadership • Perform funnel, journey, cohort, segmentation, retention, deep-dive, and root-cause analyses • Partner with Product Managers to size opportunities, validate hypotheses, prioritize initiatives, and quantify impact • Measure feature launches before and after release and recommend improvements • Define events, properties, tracking requirements, and instrumentation with Product and Engineering teams • Improve product analytics tracking data quality and reliability • Support experimentation and A/B testing by defining success metrics and analyzing results • Combine quantitative product data with customer interviews, surveys, support tickets, and feedback • Present complex analyses as simple, actionable narratives to cross-functional teams and leadership • Provide customer, competitive, and LeadGen ecosystem context for product decisions

🎯 Requirements

• 1-3 years of experience in Product Analytics, Business Analytics, Data Analytics, Product Operations, or a related role • Strong proficiency in SQL and experience working with large datasets • Strong analytical skills with the ability to translate ambiguous business or product questions into structured analysis • Experience with product analytics or BI tools such as Amplitude, Mixpanel, Pendo, Tableau, Looker, Power BI, or similar platforms • Strong understanding of product metrics such as activation, adoption, engagement, retention, conversion, churn, and monetization • Experience with funnel analysis, cohort analysis, segmentation, and user journey analysis • Strong proficiency with Excel or Google Sheets for analysis and reporting • Ability to create clear dashboards and communicate insights through effective data visualization • Experience working closely with Product Managers, Engineering, Design, and other cross-functional teams • Ability to communicate complex findings in simple business terms and turn analysis into actionable recommendations • Strong problem-solving skills, attention to detail, and intellectual curiosity

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