Senior Product Manager – RCS, Rich Messaging

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HighLevel

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2018

💼 Consulting

📦 Logistics

☁️ SaaS

💰 Series A on 2021-11

Consulting • Logistics • SaaS

HighLevel is an all-in-one marketing and sales platform designed to help businesses grow and succeed. The platform consolidates various marketing tools into a single solution, providing features such as lead capture through landing pages, surveys, forms, and calendars, as well as tools for nurturing leads via automated messaging across multiple channels including phone, SMS, email, and social media. HighLevel offers customizable solutions like online appointment scheduling, multi-channel follow-up campaigns, and pipeline management. Additionally, businesses can build websites, funnels, and landing pages using the intuitive page builder. HighLevel supports integrating with existing systems via API, and offers a membership platform for community building and course management. The platform is targeted towards marketers and offers white-labeling options for businesses to brand the software as their own. With a community-driven development approach and award-winning support, HighLevel is focused on empowering businesses to streamline their operations and enhance their marketing efficiencies.

📋 Description

• Own the end-to-end RCS roadmap, including sender registration, rich messaging capabilities, fallback orchestration, analytics, market expansion, and pricing • Define the RCS adoption strategy, including customer segmentation, activation triggers, and migration paths from SMS/MMS • Track carrier launches, Google RBM capabilities, Apple/iOS support, aggregator offerings, and regional availability to inform roadmap decisions • Assess carrier readiness, device penetration, regulatory requirements, commercial viability, and launch criteria for new markets • Coordinate cross-functional readiness for market launches across Engineering, Compliance, Billing, Support, and Go-To-Market teams • Improve RCS sender/agent registration and brand verification while reducing onboarding friction • Partner with Compliance and carrier/aggregator partners on messaging policies, content requirements, opt-in/opt-out standards, and verification workflows • Define rich messaging composition, templating, and campaign experiences • Own SMS/MMS fallback logic and channel orchestration • Develop RCS pricing and packaging with Finance and Leadership • Analyze provider, message-type, and market unit economics; track margin and cost optimization • Define and track activation, volume, engagement, revenue, margin, and retention metrics • Build business cases for channel expansion, new capabilities, and regional rollouts • Partner with Marketing, Sales, Customer Success, and Enablement on positioning, launches, packaging, and rollout strategy • Create product documentation, launch materials, and internal enablement resources • Drive post-launch iteration using adoption data, customer feedback, and engagement performance • Use analytics, experimentation, interviews, and market research to inform product decisions • Investigate delivery performance, engagement patterns, and adoption blockers • Define instrumentation requirements for customer-facing engagement and delivery analytics

🎯 Requirements

• 7+ years of Product Management experience in SaaS, CPaaS, telecom, platform, or related technology environments • Proven track record of shipping and scaling customer-facing products from concept to launch • Strong understanding of messaging channels and their economics, including SMS/MMS; RCS, WhatsApp, or other rich/conversational channels preferred • Demonstrated experience with pricing, packaging, monetization, or usage-based business models • Experience navigating external partner ecosystems such as carriers, aggregators, or platform providers • Experience launching or expanding products into new markets or regions, including readiness assessment and phased rollouts • Strong analytical skills with experience using SQL, BI tools, dashboards, or product analytics platforms • Ability to balance customer needs, technical constraints, compliance requirements, and business objectives • Excellent written and verbal communication skills • Strong ownership mindset with a bias toward execution, accountability, and measurable outcomes • Comfort operating in fast-paced, highly collaborative environments with multiple concurrent initiatives • Direct experience with RCS Business Messaging, agent registration, or rich messaging products preferred • Knowledge of A2P messaging compliance, sender registration frameworks such as 10DLC, carrier ecosystems, and deliverability management preferred • Familiarity with messaging aggregators and multi-provider routing architectures preferred • Experience with fallback/orchestration logic across SMS, MMS, RCS, or OTT channels preferred • Experience with international messaging markets, regional carrier ecosystems, or global provider negotiations preferred • Experience with usage-based billing systems, margin analysis, and revenue growth initiatives preferred • Technical fluency around APIs, webhooks, event-driven systems, and platform architectures preferred • Experience operating in remote, globally distributed teams preferred • Prior experience in high-growth B2B SaaS companies serving SMBs, agencies, or enterprise customers preferred

🏖️ Benefits

• Remote-first work environment • Opportunity to learn the intricacies of scaling a B2B SaaS startup • Opportunity to develop impactful products • Well funded & profitable company • Continuous and iterative improvement culture • Lean product delivery enabling products to reach market in weeks rather than quarters