Brand Insights Manager

🔥 29 minutes ago

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Gravity Global

WebsiteLinkedInAll Job Openings

501 - 1000 employees

💼 Consulting

📣 Marketing

📱 Media

Consulting • Marketing • Media

Gravity Global is a leading brand-to-demand marketing agency that helps innovative brands capture attention and drive growth through creative strategies and cutting-edge digital experiences. With a focus on building brands that inspire demand, Gravity Global provides a range of services including media, digital design, user experience optimization, public relations, and performance marketing. The agency is recognized for its ability to transform brand identities and enhance customer engagement across various industries.

📋 Description

• Sourcing and analysing secondary data using syndicated tools, AI-driven solutions, and desk research to generate category, competitive, and consumer insights that inform strategic decision-making. • Leading social listening projects end-to-end from Boolean query design through analysis and the development of insight-driven client narratives. • Managing full-scale primary research projects from study design and project management to execution, analysis, and the presentation of findings. • Synthesizing primary, secondary, and social listening data into compelling narratives and actionable recommendations and presenting research outputs clearly and confidently to internal teams and client stakeholders. • Supporting new business initiatives and client acquisition efforts by delivering research-driven insights that strengthen pitches and strategic recommendations. • Championing the value of insights and research across the agency, educating internal teams on best practices, capabilities, and how insights can fuel strategic and creative excellence.

🎯 Requirements

• 4+ years’ experience in insights, research, or strategy roles within agency or consultancy environments. • Strong analytical and critical-thinking capability, with the ability to interpret various data into meaningful insights. • Strong project management skills, with the ability to manage multiple projects simultaneously and maintain high-quality output under tight timelines. • Exceptional attention to detail, ensuring accuracy and rigor across all analyses and deliverables. • Collaborative mindset, working effectively with cross-functional teams—including strategy, creative, account management, and other agency teams. • Proactive problem-solving, able to anticipate needs, identify issues early, and recommend appropriate solutions. • Strong proficiency in social listening platforms (e.g., Brandwatch, Meltwater, Sprinklr, Talkwalker) including Boolean query construction, data extraction, and dashboard management. • Proven/ demonstrated ability to interpret social listening data through a strategic lens, translating digital conversation patterns into actionable client insights. • Strong working knowledge of qualitative and quantitative research methodologies, with the ability to recommend and apply the right approach for each project or brief. • Experience designing and implementing primary research studies (both qualitative and quantitative) including instrument development (survey questionnaires and discussion guides), sampling plans, fieldwork and supplier management, and the synthesis of findings into strategic insights and well-structured client deliverables. • Experience leveraging syndicated tools (e.g., Mintel, MRI Simmons, Statista, eMarketer, GWI, WARC, etc.) to guide and inform outputs such as trend analysis, audience profiling, competitive landscaping, and cultural insights.

🏖️ Benefits

• Competitive Reward & Pay • Career Growth & Development • Collaboration • Professional Development • Work-Life Balance • Community & Recognition • Family Support • Purpose & Belonging