Country Manager – China

Job not on LinkedIn

🔥 12 hours ago

🇨🇳 China – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

infoinfo

🗣️🇨🇳 Chinese Required

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Logo of Grok Global Services

Grok Global Services

51 - 200 employees

Founded 2005

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Grok Global Services is a company dedicated to supporting educational institutions in achieving their international student recruitment and global engagement goals. Specializing in international education, Grok provides services such as in-country staffing, digital marketing, global access, and global advisory. They help universities establish global gateway hubs, offer market intelligence and competitive analysis, and develop tailored digital marketing strategies. Grok operates across various regions, including China, Southeast Asia, India, Africa, Latin America, and more. They are known for providing flexible, customized services that align with institutional interests, allowing universities to own their strategies while benefitting from Grok's local expertise and execution capabilities.

📋 Description

• Drive international student recruitment to Swinburne University of Technology from China and support recruitment for the Malaysia campus • Recruit high-quality international students across courses at SUT Melbourne campuses • Promote SUT’s value proposition and student experience while upholding the University’s reputation and risk profile • Support China education articulation arrangements, agent management, school recruitment, educational partnerships, sponsor relationships and direct sales channels • Generate new leads and increase conversion from leads to applications and accepted offers to enrolments • Identify emerging student recruitment opportunities across Melbourne and Malaysia offerings, including digital technology deployment • Deliver sales and recruitment activities to generate international student enrolments and achieve annual recruitment targets • Develop and support university articulation partnerships and pathway arrangements • Conduct online and in-person Open Days, information seminars and conversion workshops • Work with Future Students and Marketing teams on digital recruitment plans, social media posting, brand building and lead acquisition • Maintain current knowledge of SUT products and processes and provide accurate advice to future students • Use the CRM to manage qualified leads across direct, agency and partner channels and facilitate conversion • Deliver quarterly activity plans and monthly activity reports, including market updates and travel expenditure • Train and update SUT international agents and school counsellors and ensure compliance with Australian and international legislation • Maintain knowledge of ESOS Act, DIBP regulations, AVCC National Code and Privacy legislation • Develop knowledge of Chinese education systems, qualifications, pathways and admission requirements • Generate performance data, evaluation reports, market insights and recommendations on recruitment, agents and competitor activity • Research and interpret qualifications and experience to maintain University entry standards • Assess applications and issue offer letters and eCoEs when required • Monitor visa statuses in PRISMS and follow up with students throughout the admissions cycle • Provide timely, accurate and efficient customer service to students, agents, partners and internal and external stakeholders • Contribute to recruitment plans, compliance audits, agent reviews, promotional materials and genuine student background checks

🎯 Requirements

• Completed a Bachelor or Master degree with 5–10 years of relevant experience; or extensive experience and specialist expertise or broad knowledge in a highly relevant field; or an equivalent combination of relevant experience and/or education/training • Expert knowledge of international student recruitment and/or admissions practices • Ability to rapidly acquire knowledge of SUT’s products, courses, policies and procedures • Experience working with international students and in a stakeholder relationship marketing capacity using a Customer Relationship Management system, with demonstrated ability to close sales with this target group • Outstanding interpersonal and communication skills, including the ability to establish positive organisational relationships across a broad range of internal and external stakeholders from different cultural backgrounds • Influencing skills leading to successful business outcomes • Ability to develop high-quality documentation including reports, plans, policies and correspondence • Strong analytical skills and attention to detail, including the ability to evaluate and interpret complex data and make admissions assessments • Proven ability to meet deadlines, achieve target outcomes and resolve problems without supervision, using sound judgement, flexibility and initiative • Demonstrated ability to develop and maintain effective relationships with colleagues and clients from all levels and backgrounds and deliver responsive customer service • Excellent English communication skills and fluency in Mandarin • Valid passport and ability to travel domestically and internationally • Knowledge and demonstrated proficiency in customer relationship management systems (desirable) • Knowledge of StudyLink Connect platforms (desirable) • Knowledge and skills using Chinese social media tools such as WeChat and Red (desirable) • Background in customer acquisition, engagement and conversion strategies (desirable) • Understanding of nurture marketing, the student decision-making process and future student lifecycles (desirable) • Other Chinese languages and dialects or North Asian languages (desirable) • Ability to work evenings and weekends and travel extensively in China and overseas when required

🏖️ Benefits

• Performance-related pay may be linked to successful attainment of KPIs, subject to the signed contract • Extensive travel within the region/market and possibly across the broader region (approximately three months per calendar year) • Opportunities to work with international higher education institutions and global teams

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