Country Manager

Job not on LinkedIn

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🇨🇳 China – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

👻 Ghost score 10%

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Grok Global Services

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2005

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

Grok Global Services is a company dedicated to supporting educational institutions in achieving their international student recruitment and global engagement goals. Specializing in international education, Grok provides services such as in-country staffing, digital marketing, global access, and global advisory. They help universities establish global gateway hubs, offer market intelligence and competitive analysis, and develop tailored digital marketing strategies. Grok operates across various regions, including China, Southeast Asia, India, Africa, Latin America, and more. They are known for providing flexible, customized services that align with institutional interests, allowing universities to own their strategies while benefitting from Grok's local expertise and execution capabilities.

📋 Description

• Drive international student recruitment to Swinburne University of Technology from China to achieve agreed targets • Recruit high-quality international students for Swinburne’s Melbourne campuses and support recruitment for the Malaysia campus • Promote SUT’s value proposition and student experience • Support China education articulation arrangements, agent management, school recruitment, educational partnerships, sponsor relationships and direct sales channels • Generate new leads and increase conversion from leads to applications and accepted offers to enrolments • Identify student recruitment opportunities across Melbourne and Malaysia offerings, including deployment of digital technologies • Travel extensively within China and possibly the broader region, approximately three months per calendar year • Deliver regional sales and recruitment activities and achieve annual enrolment targets • Develop and support university articulation partnerships and pathway arrangements • Conduct online and in-person Open Days, information seminars and conversion workshops • Work with Future Students and Marketing teams on innovative plans, social media and lead acquisition • Maintain current knowledge of SUT products and processes and provide accurate advice to prospective students • Use CRM to manage qualified leads across direct, agency and partner channels and convert them to applications • Deliver quarterly activity plans and monthly activity reports, including market updates and compliant travel and expenditure • Train SUT international agents and school counsellors and ensure agent compliance with Australian and international legislation • Maintain knowledge of ESOS Act, DIBP regulations, AVCC National Code and privacy legislation • Develop knowledge of Chinese education systems, qualifications, pathways and admission requirements • Generate performance data, evaluation reports, recommendations, market insights and competitor analysis • Research and interpret qualifications and experience to maintain University entry standards • Assess applications and issue offer letters and eCoEs as required • Monitor visa statuses in PRISMS and follow up with students through the admissions cycle • Provide timely, accurate and efficient customer service to students, agents, partners and stakeholders • Contribute to recruitment plans, compliance audits, agent reviews, promotional materials and genuine student background checks

🎯 Requirements

• Completed a Bachelor or Master degree with 5–10 years of relevant experience; or extensive experience and specialist expertise or broad knowledge in a highly relevant field; or an equivalent combination of relevant experience and/or education/training • Expert knowledge of international student recruitment and/or admissions practices • Ability to rapidly acquire knowledge of SUT’s products, courses, policies and procedures • Experience working with international students and in stakeholder relationship marketing using a Customer Relationship Management system, with demonstrated ability to close sales with this target group • Outstanding interpersonal and communication skills • Ability to establish positive organisational relationships across internal and external stakeholders from different cultural backgrounds • Influencing skills leading to successful business outcomes • Ability to develop high-quality documentation including reports, plans, policies and correspondence • Strong analytical skills and attention to detail, including evaluating and interpreting complex data and making admissions assessments • Proven ability to meet deadlines, achieve target outcomes and resolve problems without supervision, using sound judgement, flexibility and initiative • Ability to develop and maintain effective relationships with colleagues and clients from all levels and backgrounds and deliver responsive customer service • Excellent English communication skills and fluency in Mandarin • Valid passport and ability to travel domestically and internationally • Knowledge and demonstrated proficiency in CRM systems (desirable) • Knowledge of StudyLink Connect platforms (desirable) • Knowledge and skills using Chinese social media tools such as WeChat and Red (desirable) • Background in customer acquisition, engagement and conversion strategies (desirable) • Understanding of nurture marketing, student decision-making process and future student lifecycles (desirable) • Other Chinese languages and dialects or North Asian languages (desirable) • Ability to work during evenings and weekends and travel extensively in China and overseas when required

🏖️ Benefits

• Performance-related pay may be linked to successful attainment of KPIs, subject to the signed contract • Scholarships and GS processes available as recruitment tools • Supportive environment with like-minded professionals • Opportunities to work with international higher education institutions and global teams