
201 - 500 employees
Founded 2009
☁️ SaaS
🤝 B2B
📱 Media
SaaS • B2B • Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
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201 - 500 employees
Founded 2009
☁️ SaaS
🤝 B2B
📱 Media
SaaS • B2B • Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
• Coordinate with Account Management and Ad Operations teams to launch mobile advertising campaigns, including implementing creative, securing traffic supply, and interpreting insertion orders • Traffic advertising campaigns in GT’s proprietary ad-serving platform • Track, measure, and analyze the performance of multiple advertising campaigns simultaneously • Troubleshoot with cross-functional stakeholders in case of any campaign-related issues • Manage expectations, communication, and reporting metrics to internal team members • Ensure successful fulfillment of all campaigns • Create and maintain documentation pertinent to the Ad Operations team • Reporting and month-end reconciliation • Complete detailed quality assurance reviews of campaign setups and updates
• 1 to 2 years working experience in digital ad operations or relevant fields—advertising platforms, online publishers, ad networks, digital agencies, etc. • Strong analytic skills, ability to work in a fast-paced environment, meticulous attention to detail, and digital advertising knowledge • Demonstrated experience on ad serving platforms and/or Server-Side Platforms (SSP) / Demand-Side Platforms (DSP) • Excellent client servicing, organizational, and communication skills • Excellent MS Excel skills • Must have experience with HTML5, JavaScript ads • Experience in creating Mobile Rich Media ads • Proficient ad troubleshooting/testing on tools like Fiddler, Charles, and other debugging tools
• Parental leave- Maternity and Paternity • Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) • In Office Daily Catered Breakfast, Lunch, Snacks and Beverages • Health cover for any hospitalization. Covers both nuclear family and parents • Tele-med for free doctor consultation, discounts on health checkups and medicines • Wellness/Gym Reimbursement • Pet Expense Reimbursement • Childcare Expenses and reimbursements • Employee referral program • Education reimbursement program • Skill development program • Cell phone reimbursement (Mobile Subsidy program). • Internet reimbursement/Postpaid cell phone bill/or both. • Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic • Creche reimbursement • Co-working space reimbursement • National Pension System employer match • Meal card for tax benefit • Special benefits on salary account
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