
201 - 500 employees
Founded 2009
âď¸ SaaS
đ¤ B2B
đą Media
SaaS ⢠B2B ⢠Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
đ February 26
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201 - 500 employees
Founded 2009
âď¸ SaaS
đ¤ B2B
đą Media
SaaS ⢠B2B ⢠Media
GroundTruth is an advertising technology platform that helps brands turn digital ads into real-world business outcomes, such as in-store visits, incremental sales, and market-share growth. Using location-based and audience insights (its Blueprint technology), it enables audience, location, and contextual targeting across channels including mobile, desktop, CTV/OTT, audio, and digital out-of-home, and supports self-serve, managed-service, partnerships, and programmatic workflows. The company measures performance and attribution for marketers to optimize campaigns and demonstrate return on ad spend.
⢠Define proper measurable metrics/variables for analyzing a business problem and provide actionable recommendations ⢠Own a work stream completely, come up with interesting findings from data on your own ⢠Identify problems within an area and find solutions to it ⢠Frame out various hypotheses to solve root cause analysis problem ⢠Put tested hypothesis together to present a story/analysis to larger group/stakeholders ⢠Actively work/coordinate with data science/ data engineering to understand best practices used for coding/scripting and implement them within the team ⢠Actively discuss with different teams (Product, data science) to understand objective/business context of various projects
⢠B.Tech degree (4 year) in Computer Science, Statistics, Mathematics, Economics or related fields ⢠4+ to 6 years of experience in working with data and conducting statistical and/or numerical analysis ⢠Ability to write SQL code, Strong understanding of statistics ⢠Scripting/automation using R/ python ⢠Experience with AWS analytics infrastructure (Redshift, S3, Athena, Boto3) ⢠Hands on experience in data visualisation tool like Looker/Tableau/Quicksight ⢠Strong understanding of patterns/trends and draw insights from those ⢠Ability to tell a good story and support it with numbers and visuals ⢠Strong hold of handling instances that require root cause analysis/investigatory analysis ⢠Be willing and able to quickly learn about new businesses, database technologies and analysis techniques ⢠Go out of your way to help team members enhance technical skills ⢠Strong oral and written communication
⢠Parental leave- Maternity and Paternity ⢠Flexible Time Offs (Earned Leaves, Sick Leaves, Birthday leave, Bereavement leave & Company Holidays) ⢠In Office Daily Catered Breakfast, Lunch, Snacks and Beverages ⢠Health cover for any hospitalization. Covers both nuclear family and parents ⢠Tele-med for free doctor consultation, discounts on health checkups and medicines ⢠Wellness/Gym Reimbursement ⢠Pet Expense Reimbursement ⢠Childcare Expenses and reimbursements ⢠Employee referral program ⢠Education reimbursement program ⢠Skill development program ⢠Cell phone reimbursement (Mobile Subsidy program). ⢠Internet reimbursement/Postpaid cell phone bill/or both. ⢠Birthday treat reimbursement ⢠Employee Provident Fund Scheme offering different tax saving options such as Voluntary Provident Fund and employee and employer contribution up to 12% Basic ⢠Creche reimbursement ⢠Co-working space reimbursement ⢠National Pension System employer match ⢠Meal card for tax benefit ⢠Special benefits on salary account
Apply Nowđ February 25
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