CRO Analyst I

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Grupo RBS

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 1957

📱 Media

👥 B2C

📡 Telecommunications

Media • B2C • Telecommunications

Grupo RBS is a leading media company based in Rio Grande do Sul, Brazil. It specializes in journalism and entertainment, utilizing various platforms including radio, television, newspapers, and digital media to connect with the local audience. Grupo RBS aims to provide information, companionship, entertainment, and emotional engagement to its listeners and viewers, reinforcing a historical relationship of trust and proximity with the community.

📋 Description

• Plan, activate and monitor digital campaigns in strategic conversion environments such as signwall, paywall, pop-ups and buttons across the GZH, ClicRBS and Clube do Assinante portals • Lead acquisition and conversion strategies to optimize funnel performance and grow the subscriber base for digital products • Plan, execute and analyze A/B tests and experiments, validating hypotheses and identifying opportunities to improve the user journey • Define and implement personalization strategies for offers and journeys, considering different audience profiles and business objectives • Monitor conversion and user behavior metrics, identifying optimization opportunities through data analysis • Produce analyses, dashboards and recommendations that support data- and performance-driven decision making • Collaborate with Product, Technology, UX and Marketing teams to implement continuous improvements to user experience and conversion

🎯 Requirements

• Bachelor's degree completed or near completion in Marketing, Advertising, Business Administration, Statistics or related fields • Experience with CRO (Conversion Rate Optimization), focusing on conversion optimization for digital products or channels • Experience with A/B testing, experimentation and result analysis • Experience with Google Analytics 4 (GA4) • Experience building and analyzing dashboards in Looker Studio or similar tools • Analytical ability to interpret data and identify optimization opportunities • Preferred: experience with the Piano platform or other journey orchestration and personalization tools • Preferred: knowledge of Google Tag Manager (GTM)

🏖️ Benefits

• On-site cafeteria or meal allowance/voucher (depending on work model: remote, hybrid or on-site) • Health insurance • Transportation voucher or parking • Private pension plan • Profit-sharing program • Extended maternity and paternity leave • TotalPass • Access to Uniglobo, the training platform provided by TV Globo for affiliates • Digital subscription to GZH • Membership in the Clube do Assinante, offering exclusive discounts and benefits across categories such as dining and entertainment • Possibility to join ARBS (Grupo RBS employee association), which offers various partnerships and discounts