Senior Manager, LinkedIn Strategy

🕒 April 20

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Gympass

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

Founded 2012

🧘 Wellness

🤝 B2B

☁️ SaaS

💰 $5.4M Venture Round on 2021-12

Wellness • B2B • SaaS

Gympass is a comprehensive corporate wellness platform that connects employees with a variety of fitness, mindfulness, nutrition, and sleep resources through flexible and cost-effective subscription plans. Offering access to a vast network of gyms, studios, virtual personal trainers, and wellness apps, Gympass is designed to enhance employee wellbeing and improve productivity, retention, and healthcare cost outcomes for businesses. By enabling companies to provide holistic wellness options, Gympass fosters healthier workplace environments and supports employees in maintaining balanced lifestyles both at work and at home.

📋 Description

• Take full accountability for the health and performance of Wellhub’s LinkedIn presence, including reach, engagement quality, audience growth, and contribution to pipeline and demand generation. • Continuously monitor channel performance, competitor activity, and algorithm shifts to adapt strategy and protect long-term growth. • Build and execute the channel strategy in close partnership with the Paid Media team. • Design integrated organic–paid programs that amplify high-performing content, accelerate audience growth, and maximize campaign impact. • Own and evolve Wellhub’s executive communications strategy on LinkedIn. • Partner with senior leaders to build authentic voices, guide content development, and help them grow influential platforms that strengthen Wellhub’s credibility in the HR and wellness industries. • Develop and manage relationships with external influencers and brand ambassadors on LinkedIn. • Lead the employee advocacy program using Sprout Social/Sprout Advocacy to empower team members to share and amplify Wellhub content. • Define and execute the company’s commenting and engagement strategy on LinkedIn. • Own the senior relationship with LinkedIn’s internal platform team. • Stay closely connected to US clients, prospects, and industry conversations. • Translate insights from events, customer interactions, and market trends into timely LinkedIn narratives that resonate with decision-makers. • Inspire and empower others by genuinely caring for your own wellbeing and your colleagues.

🎯 Requirements

• You bring relevant years of experience in social media, digital marketing, or content strategy, with deep expertise in B2B social and LinkedIn. • You understand LinkedIn as both a platform and a professional community, and know how to build influence through authentic, insight-driven content. • You have fluent English to work with global teams and stakeholders. • You’re equal parts strategist and operator, comfortable defining long-term channel direction while executing daily publishing, engagement, and experimentation. • You have experience working closely with executives and thought leaders, helping them develop compelling voices and consistent platforms. • You understand the intersection of brand and demand, and know how social content contributes to pipeline and revenue. • You’re highly analytical and fluent in platform metrics (spreadsheets, dashboards, BI, and AI tools/knowledge) experimentation, and performance optimization. • You’re naturally curious about algorithms, trends, and emerging formats, and constantly test new approaches to stay ahead of the curve. • Most importantly, you believe that social media—when done authentically—can build trust, shape industry conversations, and create meaningful business impact.

🏖️ Benefits

• Free Gold+ membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! • A complete emotional wellbeing program with a unique approach. It offers personalized journeys that combine individual therapy sessions (52 per year) and on-demand content. • Health, dental, and life insurance. • As a Flexible First company, we offer hybrid and remote options to give you the freedom to work in a way that suits you. • Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. • Employees receive vacations after 6 months and additional 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + an extra holiday for your birthday! • 100% paid parental leave to all new parents. Parents giving birth are eligible for an extended leave and a ramp-back period to return part-time while they get settled. • Access world-class platforms, participate in interactive sessions, build your personalized development roadmap, and explore internal opportunities.