Senior CRM Manager – DACH

🔥 1 hour ago

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Haypp Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2009

🛍️ eCommerce

🏥 Healthcare

☁️ SaaS

eCommerce • Healthcare • SaaS

Haypp Group is a leading e-commerce company focused on driving the global shift from smoking to reduced-risk alternatives (smokefree products). The Group operates multiple e-commerce brands across the USA and several European countries, serving over 1. 1 million consumers through around eleven distinct e-commerce brands and sites (examples: haypp. com/uk, haypp. com/de, haypp. com/se, nicokick. com, snushjem. no, snusbolaget. se, snus. com, snusmarkt. ch, northerner. com/uk, northerner. com/us, northerner. com/de, snuslageret. no, snusnetto. se, nettotobak. com, vapeglobe. de). Originating from Scandinavian smoke-free alternative markets, Haypp leverages e-commerce leadership and regulatory expertise to promote smoke-free product adoption. The company emphasizes sustainability by promoting reduced harm alternatives to smoking and operates in the tobacco-alternatives e-commerce space. Haypp Group is publicly listed (has investor relations, IPO and financial reporting pages) and has an executive management and board structure.

📋 Description

• Define and execute the retention strategy for the DACH markets • Enhance brand awareness, customer loyalty, and engagement across DACH audiences • Manage and execute retention campaigns via email, SMS, and loyalty programs • Analyse churn, optimise retention journeys, and run win-back campaigns • Lead and manage loyalty and rewards programs across DACH websites • Continuously track and report on retention performance • Collaborate with marketing and commercial teams to align campaigns with business objectives • Work hands-on with external email and SMS providers • Leverage new technologies, including AI tools, to improve retention processes and output

🎯 Requirements

• Bachelor’s degree in Business, Marketing, or a related field • 5+ years of experience in retention/CRM roles • Proven experience with loyalty and CRM platforms such as Klaviyo, Yotpo, or similar • Strong understanding of retention and CRM principles, techniques, and tools • Excellent analytical skills to interpret metrics and drive data-led decisions • Solid project management skills and ability to manage multiple priorities • Deep knowledge of the German market and consumer behavior • Fluency in English (written and spoken) and German (esp. written)

🏖️ Benefits

• Employer-supported pension contributions in line with the German statutory scheme • 30 days of paid vacation • Lots of social happenings