Head of Performance Marketing

🔥 7 minutes ago

🌐 Germany, United Kingdom, +2 more countries – Remote

🇩🇪 Germany – Remote 🇬🇧 United Kingdom – Remote 🇳🇱 Netherlands – Remote 🇪🇸 Spain – Remote

⏰ Full Time

🔴 Lead

📈 Performance Marketing

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Hilo by Aktiia

WebsiteLinkedInAll Job Openings

51 - 200 employees

Founded 2018

🏥 Healthcare

🤖 Artificial Intelligence

Healthcare • Artificial Intelligence

Hilo by Aktiia is a healthcare company focused on transforming blood pressure monitoring through innovative, AI-powered technology. Established in 2018, Hilo offers cuffless solutions that provide continuous and accessible insights for both individuals and healthcare professionals. With a foundation model trained on extensive datasets, involving billions of optical signals, the company is redefining hypertension management and contributing to the field through numerous peer-reviewed publications and patents. Headquartered in Switzerland, Hilo is on a mission to improve global health outcomes related to blood pressure.

📋 Description

• Own acquisition performance across Meta, Google, and Amazon • Manage and challenge agency partners to deliver best-in-class outcomes • Make investment decisions across channels based on data and business impact • Own CPA, CAC, and acquisition efficiency targets • Identify new growth opportunities and test emerging channels • Develop AI-powered workflows for reporting, planning, optimisation, and decision-making • Automate repetitive processes • Improve how the acquisition function operates and scales • Build and evolve attribution, measurement, and CAC models • Establish frameworks for incrementality testing and experimentation • Create reporting and decision-making mechanisms for commercial stakeholders • Partner with Finance to improve visibility into marketing efficiency and growth economics • Work closely with Brand to improve creative performance • Partner with Analytics and Tracking teams to strengthen measurement • Collaborate with Finance on forecasting, planning, and budget allocation • Influence growth decisions across the wider business

🎯 Requirements

• Significant experience owning paid acquisition performance in a DTC, subscription, marketplace, consumer internet, or technology business • A track record from a top-tier company or team • Deep expertise in Meta advertising and strong understanding of Google acquisition channels • Experience managing substantial paid marketing budgets • Proven ability to scale acquisition channels while improving efficiency • Strong commercial and analytical thinking • Experience managing external agencies and holding them accountable for results • Practical experience using AI tools and workflows to improve marketing performance and productivity • Comfortable operating in fast-moving, high-growth environments • Amazon advertising experience (nice to have) • Subscription or recurring revenue business experience (nice to have) • Experience in healthcare, medtech, pharma, or other regulated industries (nice to have) • Experience building incrementality testing frameworks (nice to have) • Familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools (nice to have)

🏖️ Benefits

• Hilo by Aktiia is becoming one of the most important med-tech companies, and you can be part of this exciting story. • Work on a mission that matters: transforming cardiovascular health at global scale. • Be part of a high-impact, fast-growing, and venture-backed scale-up company. • Collaborate with a diverse, passionate, and talented team. • Competitive compensation and other benefits (depending on location). • Quarterly team gatherings and occasional workshops.