Director, Paid Social Performance Marketing

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🕒 April 20

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hims & hers

WebsiteLinkedInAll Job Openings

201 - 500 employees

Founded 2017

⚕️ Healthcare Insurance

🛍️ eCommerce

🧘 Wellness

Healthcare Insurance • eCommerce • Wellness

Hims & Hers is an online platform with over 1 million subscribers that connects patients to licensed healthcare professionals across all 50 states in the U. S. The service offers comprehensive support for sexual health, weight loss, hair regrowth, mental health, and skincare through a 100% online process. Clients can receive personalized treatment plans which may include prescription medications, and benefit from free and discreet shipping. Hims & Hers prides itself on providing accessible and affordable healthcare without the need for insurance, offering transparent pricing and support from licensed providers. It aims to empower individuals by making healthcare and treatment conveniently available on their own terms, including mental health support, which includes treatments for anxiety and depression.

📋 Description

• Own and scale the paid social program, managing a nine-figure annual budget against aggressive CPA and ROAS targets • Define and evolve a full-funnel social strategy, expanding beyond performance into awareness and consideration to unlock incremental, efficient growth • Leverage AI and automation to improve how we generate insights, execute campaigns, and report on performance • Partner cross-functionally with Product, Creative, Analytics, and Marketing to identify growth opportunities and bring them to market • Translate complex measurement inputs (MMM, MTA, Conversion Lift, etc.) into clear, actionable investment decisions • Build and execute a robust testing roadmap across creative, targeting, and platform optimizations • Lead creative strategy and production in partnership with internal teams and external agencies • Identify and launch new channels, betas, and experiments to drive scalable growth • Coach and develop a high-performing team across multiple levels • Serve as a key driver of cross-functional initiatives that improve how we acquire and engage customers

🎯 Requirements

• 10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets (8–9 figures) • Deep expertise in paid social platforms (especially Meta) and performance measurement frameworks • Proven ability to develop and execute full-funnel marketing strategies, not just lower-funnel optimization • Experience using AI, automation, or advanced tooling to improve marketing efficiency, insights, or execution • Strong analytical skills with the ability to turn complex, ambiguous data into clear recommendations • Experience building and scaling processes in fast-paced, high-growth environments • Strong leadership skills with a track record of developing talent • Excellent communication skills and ability to influence across teams.

🏖️ Benefits

• Competitive salary & equity compensation for full-time roles • Unlimited PTO, company holidays, and quarterly mental health days • Comprehensive health benefits including medical, dental & vision, and parental leave • Employee Stock Purchase Program (ESPP) • 401k benefits with employer matching contribution • Offsite team retreats