Director of Paid Media

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🕒 April 10

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elev8.io

WebsiteLinkedInAll Job Openings

11 - 50 employees

🤝 B2B

🧘 Wellness

☁️ SaaS

B2B • Wellness • SaaS

elev8. io is a growth accelerator and patient-acquisition agency that provides a 360° lead-to-admit solution for behavioral health centers, specializing in addiction treatment and mental health. The company offers multi-channel lead generation, admissions enablement, and CRM & tech enablement (including a CRM product), plus ROI-calculators, playbooks, and tools for improving admissions, verification-of-benefits, and marketing-to-sales alignment. elev8. io focuses on measurable metrics like CPL, VOBs, CPA and works with behavioral-health providers as well as B2B/SaaS and tech companies.

📋 Description

• Own full-funnel paid media strategy across Google Ads, Meta, Microsoft/Bing, programmatic, and emerging platforms • Establish portfolio-level performance benchmarks: CPL, CPA, ROAS, and CAC:LTV ratios • Own daily and monthly budget pacing and forecast portfolio growth toward $1M+/month in managed spend • Build, lead, and mentor a growing team of PPC Specialists and media buyers • Run structured 1:1s, set performance expectations, and develop talent toward promotion • Own the full attribution roadmap: GA4, GTM, call tracking (CTM, CallRail, Further), offline conversion imports, and CRM integration • Deliver high-fidelity dashboards and performance reports that influence strategy, not just show metrics • Operate as elev8's AI-native paid media practitioner, build prompt libraries, document frameworks, and contribute to internal AI tooling • Lead adoption of AI and automation across the team to reduce manual work and raise the performance ceiling

🎯 Requirements

• 8–12 years of paid media experience, ideally in an agency managing high-intent B2C lead gen • Proven track record managing $500K+ monthly ad budgets with measurable CAC improvements • Expert fluency in Google Ads and Meta Ads; strong attribution and tracking fundamentals (GA4, GTM, call tracking) • Director-level team leadership experience: you've hired, coached, and promoted paid media talent • Demonstrable AI fluency: you use AI in your daily workflow and can build frameworks others learn from

🏖️ Benefits

• Performance-Linked Compensation: Base salary + quarterly bonus tied directly to KPIs you control • Career Growth: Clear path to VP of Performance Marketing and beyond as elev8 scales