Fractional Head of Growth – Demand Generation Focus

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🕒 April 17

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Logo of Insight Therapy Solutions

Insight Therapy Solutions

51 - 200 employees

Founded 2012

⚕️ Healthcare Insurance

🧘 Wellness

📚 Education

Healthcare Insurance • Wellness • Education

Insight Therapy Solutions is a mental health service provider that emphasizes connection and personalized care. They specialize in teletherapy, offering accessible therapy options tailored to individual needs, budgets, and comfort levels. The company believes in meeting clients where they are emotionally and physically, providing a safe and private environment for therapy sessions regardless of location. This allows clients to engage in effective therapy without the constraints of traditional settings.

📋 Description

• Take immediate ownership of lead generation and pipeline growth • Identify and prioritize 2–3 high-impact acquisition channels • Develop clear execution plans for each channel and direct the team to implement • Rapidly test, launch, and iterate campaigns with a bias toward speed over perfection • Direct and manage the existing marketing team (digital marketing + business development) • Implement and maintain a simple, transparent KPI dashboard • Use data to reallocate effort toward highest-performing channels

🎯 Requirements

• 7+ years of experience in growth or demand generation • Demonstrated experience personally driving measurable increases in lead volume • Experience scaling at least one primary acquisition channel (e.g., paid search, referrals, SEO) from low baseline to consistent output • Experience operating in resource-constrained environments (small teams, limited budgets) • Strong understanding of performance marketing and/or referral-based growth • Ability to quickly diagnose problems and implement practical solutions

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