Freelance Social Media Strategist, Insurance

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Hire Digital

WebsiteLinkedInAll Job Openings

51 - 200 employees

🎯 Recruiter

☁️ SaaS

🏢 Enterprise

Recruitment • SaaS • Enterprise

Hire Digital is a company that provides businesses with on-demand access to a meticulously screened network of digital talents. Specializing in digital marketing, software development, and design, Hire Digital enables organizations to build highly skilled teams that can improve ROI and drive digital transformation. Businesses can leverage their curated talents, including digital marketers, developers, designers, writers, and project managers, to enhance digital capabilities and execute key projects effectively. Hire Digital's talent solutions are tailored to support digital transformation efforts and help companies manage seasonal resources, pilot projects, and address various digital marketing needs.

📋 Description

• Develop and lead an end-to-end social media strategy for TikTok and Instagram, built from the ground up. • Define content pillars, positioning, and a consistent posting cadence. • Turn the client's ideas into polished short-form content. • Produce and edit content end to end, including Reels, TikTok, Shorts, and short-form videos, graphics, captions, and copy. • Lead the personal rebrand and establish a cohesive, premium, education-first identity. • Create content that educates audiences on life insurance, family protection, and generational wealth in an accessible, non-salesy way. • Grow the accounts organically to drive inbound interest, community, and referrals. • Track engagement, report on performance, and continuously refine the approach.

🎯 Requirements

• Proven experience building and growing TikTok and Instagram accounts, with a portfolio and clear results. • Strong short-form video skills across ideation, filming direction, and editing. • Solid graphic design, caption, and copywriting ability. • A track record building personal or founder-led brands, including rebrands. • A strong eye for premium, aspirational aesthetics that feel curated rather than mass-market or corporate. • Ability to make educational or complex topics simple and engaging; finance or insurance familiarity is a plus. • Focus on organic, community and referral-led growth rather than paid or ads-led tactics. • Flexible, proactive, and collaborative, able to take direction and run with it without being rigid. • **EST working hours**.