Meta and Google Ads Specialist

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HireGummy

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2023

💼 Consulting

📣 Marketing

📦 Logistics

Consulting • Marketing • Logistics

HireGummy is a remote hiring partner that connects businesses with the top 5% of pre-vetted remote talent across marketing, sales, customer support, operations, and technical roles. They operate as a fully managed hiring service—recruiting, onboarding, and providing equipment and software for full-time, exclusive remote employees—with no upfront fees, free interviews, fast placements (under two weeks), and cost savings up to 70% compared to in-house hires. HireGummy emphasizes accountability through daily time tracking, regular reporting, client success managers, and replacement guarantees, serving small to mid-sized businesses and agencies worldwide.

📋 Description

• Develop and execute paid media strategies across Google and Meta • Build, manage, and optimize Google Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns • Build and scale Meta acquisition, prospecting, and retargeting campaigns • Identify opportunities to increase revenue, acquire customers, and improve profitability • Develop testing strategies across campaigns, audiences, creative, messaging, offers, and landing pages • Analyze ROAS, CPA/CAC, AOV, CVR, CTR, CPC, revenue, and broader commercial performance • Use GA4 and GTM to understand customer behavior, measurement, and conversion tracking • Diagnose performance issues across advertising, creative, tracking, and the wider customer journey • Turn data into clear insights, hypotheses, and recommendations • Work collaboratively with CRO, UX, development, SEO, creative, and analytics teams • Communicate performance, challenges, and growth opportunities directly with clients

🎯 Requirements

• 5+ years of paid media experience • Strong hands-on Google Ads capability across Search, Shopping, Performance Max, Demand Gen, and remarketing • Experience with Merchant Center and product feeds • Knowledge of keyword/search-term strategy, audience, bidding, and budget strategy • Conversion tracking expertise • Strong hands-on Meta Ads capability across prospecting, customer acquisition, retargeting, campaign and audience strategy, creative and messaging testing, budget allocation and scaling, attribution, and conversion tracking • Strong working knowledge of GA4 and Google Tag Manager • Meaningful e-commerce experience highly preferred • Experience with Shopify/Shopify Plus and/or Adobe Commerce/Magento valuable • Strong understanding of tracking and attribution • Experience managing meaningful advertising budgets • Strong analytical and commercial thinking • Confidence communicating directly with clients • Excellent written and spoken English • Proactive, curious, and accountable approach