CRM Manager

Job not on LinkedIn

🔥 0 minutes ago

💵 €41k - €45k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🏆 Customer Success

🚫👨‍🎓 No degree required

🗣️🇳🇱 Dutch Required

Where this job comes from

Posted on HolidayPirates Group's careers page ↗HolidayPirates Group's careers page, not through a job board

First seen by Remote Rocketship 0 minutes ago

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Logo of HolidayPirates Group

HolidayPirates Group

51 - 200 employees

✈️ Travel

🏨 Hospitality

📦 Logistics

Travel • Hospitality • Logistics

HolidayPirates Group is a consumer-facing travel deals and inspiration platform that curates and publishes discounted flights, hotels, package holidays, cruises and other travel offers. Founded in Berlin in 2011, the group operates websites and apps in multiple countries, distributes real-time deals via social channels and newsletters, and provides travel guides, tips and booking links to help budget-conscious travelers find and book trips. It acts as a travel media and deals aggregator/community rather than a traditional tour operator.

📋 Description

• Own CRM channels for Dutch travellers: email, WhatsApp and app messaging • Turn the global CRM strategy into a local Netherlands plan • Plan, run and optimise campaigns across email, WhatsApp and app messaging • Track performance, identify effective approaches and act to hit targets • Share learnings and test ideas with the Global CRM team and CRM colleagues in other markets • Plan, build and send newsletters, WhatsApp messages and app messages • Select and prioritise deals based on revenue potential, Dutch travel trends and market knowledge • Own channel KPIs and ensure targets are met • Optimise content, targeting and timing to increase bookings • Monitor performance, identify shifts and act quickly • Run A/B tests on subject lines, content, timing and segmentation and roll out winners • Use AI to monitor performance, localise copy, generate test ideas and automate repetitive tasks • Share local insights and test results with Global CRM and other teams • Collaborate with Dutch content and KAM teams • Report to the Localisation Lead CRM - DACH & NL

🎯 Requirements

• 2 to 4 years in CRM, email or lifecycle marketing, ideally in B2C travel or e-commerce, with campaigns run end to end • Hands-on experience with an email or CRM platform such as Braze, Iterable or Salesforce Marketing Cloud • Experience running WhatsApp or app messaging campaigns • Native-level Dutch • Fluent English • Conversion mindset and structured A/B testing experience • Comfortable working in GA4, Looker or similar analytics tools • Copywriting that drives clicks and bookings • Solid knowledge of the Dutch travel market and how Dutch travellers book • Daily use of AI tools such as ChatGPT, Claude or Gemini • German language skills are an advantage

🏖️ Benefits

• Flexible working hours and remote-first company • Freedom to work abroad for up to 181 days • MacBook for private use and other needed equipment • Remote IT support • 50€ home office allowance per month • 50€ tax-free cash card per month • Urban Sports Club Membership • Mental health impulse sessions and relaxation sessions • 2 volunteering days for an organization • Further training budget • Private Travel Insurance • Opportunity to join the pirates pension scheme • Corporate discounts across brands including Adidas, LG, Bosch, and Apple • Advantages through the Travel Industry Card • Optional access to the Berlin Mitte office • Business summits and team events • Open company culture • Opportunity to leave your footprint aboard the pirate ship

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