Localisation Team Lead – CRM, DACH, NL

Job not on LinkedIn

🔥 4 minutes ago

🌐 Germany, France, +6 more countries – Remote

🇩🇪 Germany – Remote 🇫🇷 France – Remote 🇳🇱 Netherlands – Remote 🇮🇹 Italy – Remote 🇪🇸 Spain – Remote 🇬🇧 United Kingdom – Remote 🇵🇱 Poland – Remote 🇺🇸 United States – Remote

💵 €53k - €63k / year

⏰ Full Time

🟠 Senior

🏆 Customer Success

👻 Ghost score 0%

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HolidayPirates Group

WebsiteLinkedInAll Job Openings

51 - 200 employees

✈️ Travel

🏨 Hospitality

📦 Logistics

Travel • Hospitality • Logistics

HolidayPirates Group is a consumer-facing travel deals and inspiration platform that curates and publishes discounted flights, hotels, package holidays, cruises and other travel offers. Founded in Berlin in 2011, the group operates websites and apps in multiple countries, distributes real-time deals via social channels and newsletters, and provides travel guides, tips and booking links to help budget-conscious travelers find and book trips. It acts as a travel media and deals aggregator/community rather than a traditional tour operator.

📋 Description

• Turn the Global CRM strategy and OKRs into market plans for email, WhatsApp, and app messaging • Own CRM targets for DACH and the Netherlands and ensure they are met • Monitor channel performance, identify changes early, and act quickly • Lead, coach, and develop the local CRM team • Build strong local CRM expertise • Collaborate with Local Content and KAM teams on deal selection and content mix • Protect subscriber engagement while balancing short-term reach • Analyse results, run tests, optimise sends, and provide hands-on support during peak periods or absences • Serve as the main CRM contact for the UK, France, Italy, Spain, Poland, and US markets • Help international market teams localise Global strategy and set realistic, ambitious targets • Coach market CRM Managers on performance, testing, and best practices • Report to the Head of Global CRM & Campaign as part of the Global CRM team • Use AI in daily work and help the team do the same

🎯 Requirements

• 5+ years in CRM or lifecycle marketing (B2C, ideally travel or e-commerce) • Experience leading a small team • Hands-on expertise in email and app messaging • Experience leading, coaching, and developing a team on performance and growth • Performance-driven mindset and confidence tracking and interpreting KPIs • Experience with GA4 and Looker Studio or similar analytics tools • Experience adapting a central strategy to different markets and audiences • Hands-on daily use of AI tools such as ChatGPT, Claude, or Gemini for analysis, copy, or automation • Experience with Braze, Iterable, or similar platforms • Native German and fluent English • Dutch language skills are a plus • Experience with WhatsApp or other messaging channels is a plus • Experience with AI-driven personalisation is a plus • Experience working between HQ and local markets is a plus • Knowledge of Austrian and Swiss markets is a plus

🏖️ Benefits

• Flexible working hours and a remote-first company • Freedom to work abroad for up to 181 days • MacBook for private use and other needed equipment • Remote IT support • 50€ home office allowance per month • 50€ tax-free cash card per month • Urban Sports Club Membership • Mental health impulse sessions and relaxation sessions • 2 volunteering days for an organization • Further training budget • Private Travel Insurance • Opportunity to join the pirates pension scheme • Corporate discounts across brands including Adidas, LG, Bosch, and Apple • Travel Industry Card benefits • Optional access to the Berlin Mitte office • Business summits and team events • Open company culture • Opportunity to leave your footprint aboard the pirate ship

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