Meta Ads Specialist, Facebook Ads

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Hunt St

WebsiteLinkedInAll Job Openings

1 - 10 employees

🎯 Recruiter

👥 HR Tech

🤝 B2B

Recruitment • HR Tech • B2B

Hunt St is an Australia-based recruiting firm founded by brothers Shaun and Eliot with the aim of helping small and medium-sized enterprises (SMEs) hire top offshore talent directly, avoiding the high costs associated with traditional outsourcing agencies. The company offers a unique one-time finder's fee model, enabling clients to save significantly on recruitment costs. They provide comprehensive services including job postings, candidate screenings, interviews, and legal support for compliant remote hiring. Hunt St specializes in sourcing talent from countries like the Philippines, Nepal, Indonesia, and India, offering a transparent and ethical hiring process that allows businesses to provide fairer compensation to employees while ensuring stringent security and compliance measures are met.

📋 Description

• Plan, build, and manage Meta (Facebook & Instagram) advertising campaigns • Develop and execute performance-driven paid social strategies • Continuously monitor, optimize, and improve campaign performance (CTR, CPL, ROAS) • Conduct A/B testing for creatives, audiences, and ad placements • Manage ad budgets efficiently to maximize ROI • Provide insights, reporting, and recommendations based on campaign data • Collaborate with internal stakeholders on marketing direction and campaign goals • Ensure ads comply with Meta advertising policies and best practices • Stay updated with Meta platform updates, algorithm changes, and new features

🎯 Requirements

• Proven experience as a Meta Ads / Facebook Ads Specialist • Strong portfolio or case studies demonstrating campaign performance • Deep understanding of Meta Ads Manager, pixel tracking, and conversion optimization • Should have CAPI experience. (Server conversions not just pixel) • Experience in lead generation and/or direct response campaigns as the client really wants someone who understands lead gen, not so much purchases. It's a service not a product • Up-to-date knowledge of Meta platform changes and advertising trends • Experience in lead generation and/or direct response campaigns • Strong analytical skills and ability to interpret campaign data • Ability to manage budgets and optimize for performance outcomes • Excellent communication and reporting skills • Must have proven Meta platform experience, up-to-date with changes, portfolios/case studies required.