Enterprise Marketing Manager

🔥 1 hour ago

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Hupo

11 - 50 employees

Founded 2022

🤖 Artificial Intelligence

☁️ SaaS

🛡️ Insurance

Artificial Intelligence • SaaS • Insurance

Hupo is an AI-first company (founded in 2022) that builds a full-stack, software platform to coach and upskill frontline financial advisors and insurance distributors. Using AI to restore confidence, accelerate learning, and improve sales performance, Hupo targets Wealth & Insurance distribution and sells enterprise-grade coaching and productivity tools designed to reduce early rep churn and accelerate mastery. The company emphasizes remote, high-autonomy culture and positions its product as an AI-powered engine for enterprise clients in financial services and insurance distribution.

📋 Description

• Build and run campaigns, optimize paid channels, develop nurture workflows, and establish reporting on pipeline and campaign performance. • Define product positioning, messaging, and value propositions while supporting go-to-market efforts and sales enablement materials. • Build content strategy, manage website and landing page copy, and own communications for launches and announcements. • Set up dashboards, track key metrics, run experiments, and make data-driven recommendations. • Evaluate marketing tools, manage integrations and workflows, and oversee budgets and vendor relationships.

🎯 Requirements

• 8+ years of experience in B2B SaaS, fintech, or enterprise software marketing, ideally across APAC and/or US markets. • Experience with account-based marketing and targeted marketing strategies for enterprise accounts. • Hands-on execution experience across multiple channels including email, paid media, content, landing pages, and campaign management. • A strong generalist mindset with the ability to operate across multiple marketing disciplines. • A growth marketing orientation with a focus on pipeline and revenue impact rather than vanity metrics. • Strong analytical skills with experience using dashboards, reporting, and data to drive decisions. • Experience operating in startup environments and building processes that scale. • Experience marketing to regulated industries such as banking, financial services, insurance, healthcare, or similar sectors. • Experience marketing AI, fintech, or enterprise technology products. • Experience supporting both APAC and US go-to-market motions. • Experience building or scaling a marketing function from 0 to 1.

🏖️ Benefits

• Flexible work arrangements

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