Demand/Field Marketing Lead

🔥 1 minute ago

🇧🇷 Brazil – Remote

⏳ Contract/Temporary

🟠 Senior

🎡 Marketing

👻 Ghost score 10%

What it means: the chance that no one is really hiring for this job.How to read it: 60% or higher means we think this is a ghost. Lower scores are less of a worry.Why this score:

• Just posted.
• Jobs at this company usually fill in 28 days.
• No salary listed.

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Hyland

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

☁️ SaaS

🏢 Enterprise

B2B • SaaS • Enterprise

Hyland is a company that provides a collaborative community platform for its customers and partners, offering access to resources such as products, solutions, and updates. The platform enables users to share feedback, ask questions, and connect with each other, fostering operational knowledge and organizational value. Hyland Community aims to enhance user experience by facilitating interaction between experts and community members.

📋 Description

• Develop regional marketing strategies aligned with business goals in collaboration with demand generation and sales leaders • Design, plan, and execute regional field marketing campaigns and events that generate high-quality leads and accelerate pipeline growth • Plan, execute, and oversee regional events, ancillary events, user forums, executive roundtables, and dinners • Design and implement pre- and post-event engagement strategies to maximize attendance, participation, and lead conversion • Create targeted account-based marketing programs using multi-channel digital approaches to engage target accounts and drive deal acceleration • Align with regional and industry field sales leaders and account executives on priorities • Lead seller awareness, communication, and enablement efforts to support adoption of marketing strategies and campaigns • Develop and manage the regional marketing budget to optimize spending and maximize ROI • Track and analyze program performance, provide regular reporting, and make data-driven recommendations • Partner with campaign strategy, sales, product marketing, and solution marketing teams to ensure consistent messaging • Mentor and develop team members • Contribute as an innovative thought leader to department-wide growth and best practices

🎯 Requirements

• Five or more years in B2B marketing • Three or more years of field marketing experience • Proven record of enabling and partnering with sales to achieve revenue goals • Successful history creating and implementing marketing programs that engage new prospects and customers • Strong experience in account-based marketing (ABM), demand generation, and multi-channel digital programs • Experience with website personalization, gifting, and conversational email • Ability to plan, execute, and oversee regional events, user forums, and executive roundtables • Experience designing pre- and post-event engagement strategies to maximize attendance and lead conversion • Strong cross-functional project management, organizational, and time management skills • Ability to manage regional marketing budgets, optimize spending for ROI, and deliver measurable results on time and within budget • Excellent written and verbal communication skills • Ability to influence without ownership, gain trust, and collaborate with sales leaders, SDRs, and cross-functional stakeholders • Experience with marketing performance analytics, data visualization, and business intelligence tools • Ability to evaluate, select, and manage vendors • Experience with marketing automation, CRM, content management, and event management platforms • Experience working with SDRs to define end-to-end revenue management processes and SLAs • Strategic mindset with ability to manage complexity, handle objections, and continuously upskill • Proven ability to cultivate innovation and leverage technology to drive results • Bachelor's degree or equivalent combination of education and experience sufficient to successfully perform the principal duties of the role • Experience ensuring field marketing programs comply with local data privacy and applicable regulations

🏖️ Benefits

• Career development resources • Wellbeing programs • Innovation practices • Inclusive workplace culture • Employee initiatives and giving campaigns supported by Hyland

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