Associate Director, Integrated Marketing

🔥 5 minutes ago

🇫🇷 France – Remote

💵 €100k - €111k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

👻 Ghost score 0%

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🗣️🇫🇷 French Required

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Logo of INAUTALENT

INAUTALENT

2 - 10 employees

Founded 2023

🎯 Recruiter

💼 Consulting

🤝 B2B

Recruitment • Consulting • B2B

INAUTALENT is a joint-venture talent and internationalization partner dedicated to innovative companies. It combines recruitment and HR services (local and international hiring, mobility support, integrated HR programs) with innovation and international expansion advisory (access to funding, fundraising support, investor introductions, market entry strategy). INAUTALENT focuses on hiring for startups and R&D roles (including young PhDs and R&D managers), helps companies scale into new markets (Europe and multiple African countries), and leverages a partner network and community of entrepreneurs and investors to support growth.

📋 Description

• Lead the France market end to end: diagnose challenges and opportunities, develop the strategy, and drive execution. • Determine the marketing mix and provide strategic recommendations on the paid media mix. • Lead the day-to-day collaboration with the media agency, ensuring strategic alignment and continuous optimization of paid channels. • Build integrated, multichannel marketing plans spanning media, influencer marketing, PR, and partnerships—from briefing through performance analysis. • Regularly communicate market priorities, strategy, and results to leadership and cross-functional stakeholders. • Adapt global learnings to the French market and share local insights with the global organization.

🎯 Requirements

• Strong leadership experience, with a demonstrated ability to oversee channel leads and drive a cohesive overall strategy. • 8–10 years of experience in brand marketing, integrated marketing, or strategic marketing, ideally in consumer technology, lifestyle, or culturally distinctive brands. • Marketing and/or media experience, with deep expertise and a strong understanding of the French market. • Proven experience independently managing a market, from diagnosing challenges through execution. • Proven experience launching multichannel campaigns that drive both emotional connection and measurable results. • Strong understanding of the media landscape, channels, and performance measurement. • Strong analytical skills, with demonstrated use of data and KPIs to measure the impact of initiatives and adjust strategy accordingly. • Experience managing partnerships with celebrities, talent, influencers, or content creators—including agency relationship management—is a plus. • Comfortable operating without a large team, wearing multiple hats, and working autonomously. • Native or bilingual French; fluent English required.

🏖️ Benefits

• Fully remote in France • Gross annual compensation of €100,000 to €111,000 • Start date: October 1

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