Director, Digital

🕒 April 7

🗽 New York – Remote

🗽 New York – Remote

💵 $100k - $140k / year

⏰ Full Time

🔴 Lead

👔 Director

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Inizio Evoke

WebsiteLinkedInAll Job Openings

1001 - 5000 employees

🤝 B2B

💊 Pharmaceuticals

🧬 Biotechnology

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Lead and manage client relationships with a high level of professionalism and strategic prowess, acting as the main day-to-day strategic point of contact and a thought partner for client teams • Shape omnichannel strategy and provide clear, actionable guidance to enable best-in-class execution across global and local teams, while directly leading end-to-end delivery for select clients • Create and oversee client-ready deliverables, including presentations, emails, and digital content, ensuring they are clear, strategic, and polished • Lead the integration of AI-powered content generation, predictive analytics, and automation tools to optimize omnichannel communications efforts • Draft and contribute to insight-driven digital content, including web pages that integrate messaging, UX considerations, and performance goals • Derive and synthesize insights from analytics, research, and industry trends, and apply them to optimize ongoing and future work • Support the design and facilitation of client workshops, from omnichannel to digital capability building, change management to team building • Identify opportunities to evolve strategies based on the rapidly changing digital and AI landscape • Define and lead measurement strategy across omnichannel programs, including development of KPIs, success frameworks, and performance benchmarks aligned to client business and communications objectives • Lead, mentor, and develop digital team members, fostering a learning environment through training, feedback, and mentorship • Manage complex, multi-stakeholder relationships while serving as a change agent - guiding clients and internal teams through program and process rollouts, championing best-in-class digital communications, and building alignment around innovative approaches • Drive day-to-day management of team workflows, ensuring deliverables are tracked, timelines are met, and priorities are clearly communicated • Support cross-functional collaboration across Insights & Analytics, account, and specialty teams, stepping in where needed to advance work • Adapt quickly to shifting priorities, timelines, and client needs, maintaining quality and strategic rigor under pressure • Be point of contact in internal and client-facing meetings to share expertise, offer strategic counsel, and ensure alignment across cross-functional teams • Proactively identify and implement ways to improve team efficiency and ways-of-working, including process optimization and resource alignment • Maintain strong attention to detail across all outputs, particularly in complex healthcare and scientific content • Have mastery knowledge of healthcare industry, our clients and the sectors they work in and maintenance of knowledge and capabilities of the broader digital and omnichannel environment and tool • Demonstrate exceptional listening skills, with ability to apply conversation insights to broader strategic objectives of the Digital team and adapt based on new direction • Demonstrate hyper-proactive communication, providing regular updates and anticipating needs in a fast-moving environment • Actively source and integrate insights from existing materials, research, and industry developments to strengthen deliverables • Take ownership of organic growth within existing accounts, proactively identifying new opportunities • Support the preparation and execution of new business pitches, leveraging digital expertise to drive agency growth • Collaborate with senior leadership to shape the future of the agency's digital offerings, identifying gaps and new trends to stay ahead.

🎯 Requirements

• Bachelor's degree, preferably in communications, marketing, strategy, business, or a related field or equivalent experience • 7-10 years' experience with a minimum of four (4) years' experience in digital communications, omnichannel marketing, or consulting/agency roles • At least four (4) years' experience leading and managing digital projects and campaigns across multiple channels (web, social media, email, search, etc.), combining strategic consulting with demonstrated hands-on execution • Strategic working knowledge of Proven expertise in digital strategy, GEO, SEO, SEM, CRM, CMS, email marketing, social media, and/or UX/UI principles • Strong experience with UX/UI and digital design thinking methodologies, including collaboration with design teams to implement user-centric solutions • Deep expertise in digital analytics and performance measurement, including KPI development, and translating data into business and communications impact • Working knowledge of AI LLMs, AI prompt engineering, and, proficiency, or at least knowledge of, workflow automation • Exceptional presentation and communication skills, with the ability to effectively convey complex strategies to both internal and external stakeholders • Experience with digital project management, including scope, budgets, and timelines • Demonstrated ability to lead teams, mentor junior staff, and manage client relationships effectively • Solid experience in content strategy, digital storytelling, and paid/owned/earned media strategies • Excellent organizational, interpersonal, and leadership skills, with the ability to manage multiple priorities effectively • Strong knowledge of key industry regulations (e.g., GDPR, FDA, ABPI) as they pertain to data analytics and healthcare communications • Proactive, entrepreneurial, and solution-oriented mindset.

🏖️ Benefits

• medical • dental • 401(k) • tuition reimbursement • flexible time off