VP, Growth Activation

🕒 March 18

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Inizio Evoke

1001 - 5000 employees

🤝 B2B

💊 Pharmaceuticals

🧬 Biotechnology

B2B • Pharmaceuticals • Biotechnology

Inizio Evoke is a global marketing and communications unit within the Inizio group that provides data-driven, creative, and omnichannel marketing and communications services to health and life sciences clients. It supports commercialization, product launches, congress experiences, and transformation initiatives, combining marketing expertise with scientific understanding and AI-enabled technology to drive growth and engagement for pharmaceutical and biotech organizations.

📋 Description

• Build and own the growth pipeline across our marketing and communications capabilities, identifying and advancing enterprise-level opportunities with the potential to mature into long-term, multi-brand partnerships. • Proactively engage senior decision-makers across brand, portfolio, and enterprise levels to uncover unmet needs, transformation opportunities, and whitespace aligned to Inizio Evoke's integrated capabilities. • Lead AOR-oriented pursuit strategies, shaping long-range growth plans that move clients from initial engagement to strategic partner of record status. • Partner closely with Inizio Evoke leadership to position core offerings within cohesive, client-specific growth narratives. • Activate and orchestrate subject matter experts (SMEs) across disciplines at the right moments to demonstrate depth, credibility, and enterprise-scale thinking without over-selling or fragmenting the story. • Guide the transition from pursuit to partnership, working with Managing Directors and Client Growth leaders to convert wins into sustainable, anchor client relationships. • Serve as a feedback loop to the organization, identifying market signals, competitive dynamics, and client expectations that inform solution evolution and go-to-market strategy. • Represent Inizio Evoke externally through industry events, strategic partnerships, and senior-level forums, reinforcing the firm's position as a consultative, transformation-oriented partner.

🎯 Requirements

• 10+ years of experience within pharmaceutical or healthcare marketing, advertising, or communications agencies. • Demonstrated success driving enterprise growth, with a strong orientation toward new client acquisition and long-term account development (AOR, preferred partner, or enterprise relationships). • Deep understanding of integrated marketing and transformation services, including brand, creative, omnichannel, insights, content, and data-driven solutions. • Proven ability to build senior-level relationships and earn trust with executive stakeholders across marketing, commercial, and transformation functions. • Experience leading complex, multi-stakeholder pursuits, particularly those requiring patience, orchestration, and strategic sequencing over time. • Highly collaborative leadership style, with the ability to align internal teams, SMEs, and growth partners around a unified strategy. • Willingness to travel for client engagement, industry presence, and enterprise-level growth efforts. • Executive presence and credibility, able to represent Inizio Evoke as a strategic, consultative partner in high-stakes client conversations.

🏖️ Benefits

• medical • dental • 401(k) • tuition reimbursement • flexible time off

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