Recruiting Marketing Specialist

November 27

🤠 Texas – Remote

Although this job is listed in Texas, this company may be open to hiring remote in other states.

💵 $75k - $80k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎯 Recruiter

🦅 H1B Visa Sponsor

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Innovetive Petcare

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Healthcare Insurance

Innovetive Petcare is a company that partners with veterinary clinics across the United States to enhance the veterinary lifestyle and practice. They focus on handling business operations such as HR, payroll, marketing, and training, allowing veterinary teams to concentrate on providing exceptional medical care to pets and their owners. Innovetive Petcare invests in the development and well-being of veterinary staff by promoting a strong company culture, offering generous benefits, and ensuring opportunities for continuous professional growth. They aim to build strong community ties and maintain the local essence of veterinary practices while supporting them with behind-the-scenes management.

1001 - 5000 employees

⚕️ Healthcare Insurance

💰 Venture Round on 2015-01

📋 Description

• Develop and maintain a consistent employer brand across all recruitment channels. • Create high-quality written, visual, and video content for job postings, career site pages, social media, and recruitment campaigns. • Manage the content calendar for recruiting channels and deliver timely, relevant posts. • Partner with Marketing, HR, Operations, and other internal teams to ensure alignment in messaging and brand voice. • Build and manage targeted recruitment campaigns on platforms including LinkedIn, Indeed, Meta, Google, and niche job boards. • Optimize job postings and landing pages for SEO and performance. • Recommend and manage paid media strategies to grow candidate pipelines for priority roles. • Track ROI and provide insights to improve ad performance and spend efficiency. • Support email and SMS outreach strategies to improve response rates and nurture passive candidates. • Analyze and optimize the candidate journey—from first touch to application. • Develop and test creative outreach templates, employer brand messaging, and marketing materials for events and career fairs. • Monitor campaign metrics, talent pipeline data, and competitive market trends. • Build dashboards and performance reports for recruiters and leadership. • Use A/B testing to refine messaging, creative assets, and channel mix. • Partner with recruiters to understand hiring needs and deliver tailored marketing solutions. • Collaborate with creative or design partners as needed. • Manage content approvals, project timelines, and cross-functional workflows. • Support talent-related events, webinars, career fairs, and campus recruiting with marketing assets and promotional content.

🎯 Requirements

• 2–4+ years of experience in marketing, recruitment marketing, employer branding, or a related field. • Strong writing, editing, and storytelling skills. • Experience with digital advertising and analytics tools (e.g., LinkedIn Campaign Manager, Google Analytics). • Ability to translate hiring needs into compelling marketing strategies. • Excellent project management and organizational skills. • Experience supporting a high-volume recruiting team (preferred). • Familiarity with ATS/CRM systems (Salesforce, Pinpoint, Gem, iCIMS, Greenhouse, etc.) (preferred). • Knowledge of SEO best practices, social media algorithms, and performance optimization (preferred). • Graphic design or light video-editing skills (Canva, Adobe Creative Suite) (preferred).

🏖️ Benefits

• Health, dental, vision, and life insurance • 401k with employer match • Employee discounts • Paid time off • Paid parental leave • Professional development • Remote flexibility with collaborative team support • A mission-driven culture that values expertise, collaboration, and innovation