Senior Programmatic Operations – Trading Lead

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🕒 June 25

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Insticator

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

☁️ SaaS

💰 $5.2M Series A on 2017-07

B2B • Advertising • SaaS

Insticator is a company that specializes in maximizing audience engagement and revenue for publishers through innovative ad management and audience interaction tools. The company's products include a full ad management suite, supply side platform, video solution, content engagement unit, commenting platform, and rating & review system. Insticator aims to help publishers effectively collect and utilize first-party data to engage and monetize site visitors. They offer tools such as trivia, polls, and commenting to keep audiences engaged and coming back. The company prides itself on its responsiveness and the ability to provide comprehensive reporting and insights for its clients.

📋 Description

• Own campaign setup, execution, optimisation, and delivery across multiple DSPs (Adform, Freewheel, Amazon DSP, StackAdapt, etc.) • Manage pacing, budgets, and performance across US campaigns spanning BVOD, CTV, Display, DOOH, Audio, and Video • Optimise campaigns against key KPIs including VCR, CTR, CPA, ROAS, and reach/frequency • Lead supply strategy including PMP curation, SPO, and SSP collaboration within the US ecosystem • Ensure best practice across trafficking, tagging, QA, and brand safety (IAS, MOAT, DV) • Troubleshoot delivery issues, SSP/DSP discrepancies, and technical campaign challenges • Oversee campaign trafficking, tag implementation, and QA processes • Work with internal teams on pixel implementation, tracking, and attribution setup (GTM, GA4, CAPI where relevant) • Ensure accuracy in campaign setup, naming conventions, reporting structures, and billing alignment • Maintain operational consistency across DSPs and US-based inventory partners • Analyse campaign performance across DSPs, GA4, and log-level data environments • Identify optimisation opportunities across audiences, inventory, bidding strategies, and creative • Deliver clear, actionable insights to Account Managers for client communication • Support testing frameworks including audience strategies, creative variants, and channel mix optimisation • Support the rollout and optimisation of COOL Media’s AI-driven campaign solutions • Contribute to automation, workflow efficiencies, and operational best practices • Partner with product and tech teams on attribution, incrementality, and data integration initiatives • Stay across US programmatic trends, platforms, SSPs, and data partners • Work closely with Account Managers to ensure seamless campaign delivery and performance alignment • Collaborate with trading, ad ops, analytics, and product teams • Mentor junior traders and contribute to upskilling across the team • Support onboarding of new US clients from an operational and technical perspective

🎯 Requirements

• Experience running US CTV/BVOD campaigns (e.g. Hulu, Peacock, Roku, Samsung TV Plus) – required or highly advantageous • Must be comfortable working US Eastern Time hours (8am–6pm EST) • 8+ years hands-on experience in programmatic media buying and ad operations • Strong experience across multiple DSPs (Adform, Xandr, DV360, The Trade Desk, Amazon DSP, Freewheel, etc.) • Deep understanding of BVOD, CTV, Display, DOOH, Audio, and OLV environments • Experience with GTM, GA4, pixel implementation, and tracking frameworks • Strong knowledge of optimisation levers, bidding strategies, and supply path optimisation (SPO) • Experience working with log-level data and advanced reporting environments • Familiarity with DCO, dynamic creative, and attribution methodologies • Strong problem-solving mindset with the ability to troubleshoot technical and delivery issues • Highly organised, detail-oriented, and comfortable managing multiple campaigns and deadlines.

🏖️ Benefits

• Competitive Salary • Annual Performance Bonus • Paid Time Off • Flexible work schedule