Senior Digital Fundraising Manager

🔥 14 hours ago

🏛️ District of Columbia, Washington – Remote

🏛️ District of Columbia – Remote ☕ Washington – Remote

💵 $82.5k - $108k / year

⏰ Full Time

🟠 Senior

👔 Manager

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Interactive Strategies

WebsiteLinkedInAll Job Openings

51 - 200 employees

🤝 B2B

B2B • Digital Marketing • Web Design

Interactive Strategies is a full-service web design agency and digital marketing firm based in Washington, DC. The company serves clients across Washington DC, Virginia, Maryland, and Charlotte, NC, offering strategic approaches to help clients address complex business questions. They specialize in web design, digital marketing, digital fundraising, and building digital experiences that drive B2B leads. With an emphasis on digital transformation, Interactive Strategies helps clients, including nonprofit organizations and associations, enhance their digital presence and connect effectively with donors and members. They work with notable clients like the Red Cross, Smithsonian, and Special Olympics, providing award-winning services.

📋 Description

• Create multichannel and integrated digital marketing strategies that engage our clients' audience and lead to successful conversion goals (donations, lead generation, etc.). • Build strong client relationships through effective communication and project management. • Plan and execute robust, creative and conversion-driven email campaigns. • Collaborate with our design and content teams to develop creative concepts and campaigns that attract, engage, and convert donors. • Work with our digital advertising team to implement and track best-in-class advertising campaigns across paid social, paid search, programmatic and connected TV. • Optimize digital marketing and fundraising campaigns to maximize ROI across channels. • Work within the marketing team to track, analyze and develop meaningful reporting for clients and proactively recommend next steps based on past performance. • Conduct audits of our clients' digital marketing and fundraising efforts to determine past performance and set benchmarks for future efforts. • Evaluate emerging tactics and techniques. Provide thought leadership and perspective for adoption where appropriate. • Research and stay up to date on what’s happening in and around the industry to learn about current content trends, develop unique ideas and anticipate consumer needs.

🎯 Requirements

• Bachelor’s or Master’s degree. • 5-8+ years of digital marketing and/or digital fundraising experience (agency experience a plus but not required). • Experience creating effective conversion driven strategies and campaigns that map marketing activities to steps in the user journey/funnel. • Proven experience planning and deploying results-driven email marketing campaigns with some working knowledge of HTML/CSS. • Experience working within a variety of email marketing platforms and tools like Engaging Networks, EveryAction or similar. • Strong understanding of digital advertising channels and how they can work together and with other digital channels to accomplish a variety of goals and conversion objectives. • Strong analytical skills and data-driven thinking. • Experience with reporting analysis and website analytics tools (e.g., Google Analytics, Google Tag Manager, etc.). • Experience conducting digital marketing audits, providing detailed analysis and creating effective strategies based on data findings. • Up-to-date with the latest trends and best practices in digital marketing.

🏖️ Benefits

• Company-sponsored health, vision and dental insurance • Pre-tax Flexible Spending Account (FSA) • Profit sharing • 4 weeks of vacation/sick time from day one; 5+ weeks at year 3 • Company-paid short-term and long-term disability • Company-paid life and AD&D insurance • 11 paid holidays • 401k with company match • New business referral bonus • Professional development opportunities • Flexible work schedule • Pre-tax DC Metro SmartBenefits