Commercial Campaign Manager – Strategic Brands

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INTERSPORT Deutschland eG

WebsiteLinkedInAll Job Openings

11 - 50 employees

🏨 Hospitality

✈️ Travel

🛒 Retail

Hospitality • Travel • Retail

INTERSPORT Deutschland eG is a German sporting-goods cooperative that operates the redblue multifunctional event location in Heilbronn-Franken. The organization provides modern, flexible event spaces and full-service event support for corporate events, trade fairs, conferences, concerts and cultural programs, and handles bookings, hospitality and visitor services for a wide range of public and private events.

📋 Description

• Planning, concept development and end-to-end management of commercial campaigns with responsibility for KPIs, performance and success tracking • Developing marketing and monetization approaches for strategic brand partners and activating them within defined sales, promotion and sell-through campaigns • Managing WKZ-supported marketing activations and aligning campaigns, budgets and measures with brand partners • Identifying new commercialization and activation opportunities and developing concrete campaign concepts for the INTERSPORT network • Analyzing campaign, market and competitor data and deriving optimization measures for reach, performance and sell-through • Ensuring data-driven campaign planning and continuous optimization across relevant online and offline channels • Coordinating internal and external interfaces for efficient and timely campaign implementation • Working closely with Category Management, Retail Marketing, CRM, Performance Marketing, POS and other specialist departments • Acting as the central contact for brand-related activations within commercial campaigns and promotions • Supporting the onboarding and activation of new strategic brands from a commercial/marketing perspective

🎯 Requirements

• Several years of experience in Campaign Management, Trade Marketing, Retail Marketing, Commercial Marketing or a comparable role • Experience planning and managing commercial campaigns and a good understanding of sales, promotion and sell-through mechanics • Strong understanding of brands, retail and collaboration with strategic partners • Experience managing marketing budgets and ideally experience with WKZ or co-marketing models • Very good understanding of relevant marketing and business KPIs and data-driven decision-making • Experience analyzing campaign performance and deriving concrete optimization measures • Confident stakeholder management and the ability to reconcile differing interests across Marketing, Sales, Category Management and external partners • Strong communication and negotiation skills and a confident manner with internal and external contacts • Structured, independent and solution-oriented working style with high standards of quality • Degree or comparable qualification in Marketing, Business, Retail or a related field is an advantage