Director, Sales Development

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November 4

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Boulevard

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SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

📋 Description

• Lead, coach, and scale a high-performing SDR organization, including SDR managers, across inbound and outbound for SMB and upmarket. • Build and run the operating system for the team, driving forecasting accuracy, process consistency, performance management, and strong hiring and retention. • Partner with Sales, Marketing, and Sales Operations to align targeting, messaging, qualification criteria, and handoffs, with clear reporting and visibility. • Implement and optimize tools and workflows that improve team efficiency, analytics, and decision making. • Drive best practices in prospecting and lead conversion, using AI and structured experimentation to raise quality and output. • Forecast pipeline creation with precision, communicate insights to leadership, and adjust plans accordingly. • Develop talent and culture, ensuring SDRs grow into future sales leaders.

🎯 Requirements

• 5+ years leading high performing SDR or inside sales teams in B2B SaaS, including managing managers. • A track record of scaling through change while building operating rhythms, KPIs, and accountability. • Deep command of SDR playbooks, from targeting and messaging to sequencing, qualification, and data driven decisions. • Fluency with modern revenue tools, including Salesforce, Outreach, Gong, and related analytics and automation. • Strong collaboration with Sales, Marketing, and RevOps. • Strategic thinking with crisp execution and attention to detail. • A people first approach that develops talent and builds a high bar culture. • Curiosity and comfort with innovation, including practical use of AI to raise quality and throughput.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote with a monthly work from home stipend. • Family planning resources and specialized support programs. • Equity on the ground floor and growth opportunities. • Boulevard Bucks Learning and Development program for exploring markets.