Experiential Programs Manager

🕒 April 22

🇺🇸 United States – Remote

💵 $92.5k - $119k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Boulevard

WebsiteLinkedInAll Job Openings

201 - 500 employees

☁️ SaaS

💄 Beauty

🧘 Wellness

SaaS • Beauty • Wellness

Boulevard is a leading client experience platform designed for appointment-based, self-care businesses such as medspas, salons, spas, barbershops, and nail salons. With a focus on enhancing customer engagement and business efficiency, Boulevard offers a comprehensive suite of solutions including self-booking, client profiles, loyalty programs, payment systems, and marketing tools. The platform supports over 30,000 self-care professionals by streamlining scheduling, reports, and point-of-sale operations. Boulevard aims to elevate the self-care experience through innovative technology, empowering practitioners and delighting clients alike.

📋 Description

• Define best practices for how direct mail is used across the funnel, from prospecting to deal acceleration and customer engagement. • Identify high-impact opportunities where physical experiences can drive differentiation and results. • Continuously test new formats, vendors, and approaches to expand the channel. • Design high-impact, creative experiences by translating campaign goals into thoughtful, creative direct mail concepts that capture attention and drive action. • Develop bold and innovative mailers, kits, and dimensional packages that go beyond traditional swag. • Partner with Brand & Creative to ensure every experience is cohesive, high-quality, and on-brand. • Manage end-to-end execution, including vendor coordination, production timelines, inventory, and fulfillment (think: concept to delivery). • Partner with Demand Generation, Product Marketing, and Sales to support campaigns across the funnel. • Advise on the most effective formats, price points, and approaches based on audience and objectives. • Track and analyze performance across key metrics, including meeting conversion, pipeline influence, and ROI.

🎯 Requirements

• 3–6+ years in B2B marketing, growth, field marketing, or experiential marketing roles, with hands-on experience running direct mail or gifting programs. • Strong creative instincts and ability to translate strategy into compelling concepts. • Experience partnering cross-functionally with Marketing and Sales teams. • Strong project management skills with the ability to manage multiple programs simultaneously. • Analytical mindset with experience measuring and communicating business impact. • High attention to detail and commitment to quality and brand consistency.

🏖️ Benefits

• 401(k) match plus dental, medical, vision, and life insurance. • Flexible vacation day policy. • Fully remote work with a work from home stipend. • Family planning resources and specialized support programs. • Equity opportunities.